Beauty-marathon in “Rive Gauche”
We have been cooperating with Rive Gauche for a number of years. The company is our regular customer and partner. We have already held more than 10 promotions for the brand, including festive openings of new outlets in different regions of the country.
In March of this year, representatives again approached us to organize events dedicated to International Women’s Day. In the framework of the event visitors were able to receive gifts, free makeover and discounts on products.
From March 1 to 9, events were held in a number of cities. We were responsible for holding “Client Days” in St. Petersburg, Rostov-on-Don, Yekaterinburg and Kazan.
Goals and objectives
The customer has set 4 goals for us:
- 1. To hold a festive event in the retail outlets.
2. Announce current and future discounts.
3. Increase store traffic.
4. Strengthen the positive brand image in the selected regions.
To achieve the goals, the following tasks were set::
- 1. Development of mechanics and scenario.
2. Search, hiring and training of staff.
3. Technical support and design of the zone.
4. Summarizing results, providing reports.
Period: March 7-8, 2020.
We organized an event that lasted 2 days in a row.
Next, we will tell you more about each area of work:
We have worked out the plan taking into account the timing. It was important for us to calculate the time to have time to install the equipment, create a festive decoration and coordinate the staff.
The host had to tell visitors about the history of the creation and favorable offers from Rive Gauche, timed to coincide with the holiday. At the same time, he moved around the hall, communicated with visitors, learned their mood and the purpose of visiting the store.
In addition, he had to offer visitors to use the free services of a make-up artist and make-up using a certain brand of cosmetics. On March 7, products from Chanel were used, and on the 8th – Giorgio Armani.
Finding and hiring employees
We found the host, who was instructed in advance and prescribed the text.
We were also responsible for coordination, introduced him to consultants and make-up artists with whom he needed to communicate and interact.
Additional instruction was given by makeup artists, who told the guests about cosmetics, its advantages and application methods.
On-site consultants worked to tell customers about the best offers, offered to buy certain cosmetics and perfumes.
Additionally, photographers and a video operator were hired to film the process.
Our task was to prepare the site and bring all the necessary equipment.
We found and installed microphones, speakers, and checked the sound quality.
Previously, the location of zones in the store was studied so that the staff could quickly navigate the places (photo zone, make-up stations, sections, etc.).
In addition, we have installed advertising materials: a press release, a banner, a design (balls).
In the same item, we can include the selection of suitable clothing for the presenter: a strict business suit (trousers, shirt, jacket and bow tie). Make-up artists and consultants were dressed in special uniforms.
After the end of the events, we summed up the results.
- 1. We have developed mechanics for festive events.
2. Increased sales of items that were subject to the discount.
3. Increased the traffic of retail outlets.
4. Improved image indicators.
We organize and conduct promotions of various formats, starting from the opening of the store and ending with events dedicated to holidays and important dates.
Entrust the preparation to us! We will develop a script for you, find performers, rent and design the site, and finally provide you with a detailed report!