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Festive decoration of jewellery stores “Adamas”

17.02.2021

The passability of the store and the level of sales directly depend on the competent external design of the point of sale. If you have a promotion or a festive event, but there is not a single poster, sign or garland on the door – it is unlikely that you will be able to attract a large number of visitors.

 

Today, using the example of the project for “Adamas”, we will show what role the exterior design plays.

 

Goals and objectives

 

The goal is to create a festive decoration of retail outlets to increase the number of interested customers and strengthen the positive image of the brand in the selected regions.

 

Tasks:

 
  1. 1. Search and purchase of materials.
    2. Delivery and installation work.
    3. Photo report.
 

Geography: 79 cities in the Central Federal District, the Northwestern Federal District, and the Southern Federal District.

 

About the customer

 

“Adamas” is a Russian company engaged in the production and sale of jewelry. The brand structure includes a factory and a division of “Adamas-Jeweller”, which is engaged in the sale of finished products.

 

Today, the organization has about 250 representative offices in all major cities of Russia.

 

Due to its large market weight, in 2014 “Adamas” was invited to take part in the Winter Olympic Games and produce medals for the winners. In the same year, the company prepared materials for awarding the finalists of the Russian Grand Prix (Formula 1 stage).

 

The company actively applies various methods for promotion, including using trade marketing tools. The brand turned to Clever marketing with the task of decorating store facades.

 

About how it was-read on.

 

Implementation

 

Search and delivery of materials

 

Decorating with balloons is a popular and effective advertising move that helps attract the attention of customers and motivate them to go inside the store to learn more about events, promotions and discounts.

 

The main goal is to evoke positive emotions in the buyer and give a sense of celebration.

 

This technique is also popular due to the low cost of materials, ease of operation and installation.

 

Our task was to find and purchase balloons in the brand’s signature colors (dark green, yellow and white) and deliver the materials to the site on time.

 

Design of places of sale

 

We created a garland of balls in the form of molecules. An unusual and colorful decoration was placed around the entire perimeter of the entrance door to arouse the interest of people passing by.

 

It is also important to take into account the location of the point of sale. What matters is whether the store is located in a separate building, or is located inside a supermarket or hypermarket. In both cases, the facades are in full view of visitors or street passers-by, so they need an attractive design.

 

Every week we visited new stores and made photo reports for each TT.

 

Reporting

 

As reports on the work carried out, our employees took photos of the decorated entrances to the store.

 

After the end of the project, we have summed up the results and are now ready to share them with you.

 

Results

 

We have achieved all our goals:

 
  1. 1. Our employees have issued stores in 79 cities of Russia.
    2. The beautiful and original decoration attracted a large number of visitors.
    3. We have increased the passability of stores.
    4. Improved brand image indicators.
 

Conclusion

 

Creative festive decoration of places of sale is a powerful promotion tool that can motivate people to go inside, learn more about the assortment, favorable offers and make purchases.

 

Clever marketing offers advertising services in all major cities of Russia. Leave a request and we will contact you!

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