Promotion of site otprazdnuem.com
Sites have different goals, and if we are talking about information platforms, then with proper promotion, they will eventually make it possible to place paid advertising on their pages. To do this, the resource must be promoted and be in a high position in the search engines.
In 2013, we were engaged in the creation and promotion of https://otprazdnuem.com/
In this article, we will tell about our success in promoting the project.
Goals and objectives
Otprazdnuem.com is a site dedicated to organizations of events. Visitors will find here ideas for gifts, home decoration options, ways to hold children’s events, corporate parties, birthday parties.
We have set the following goals:
- 1. Create a resource with useful thematic content.
2. Increase reach and awareness.
It is better to break down global goals into specific tasks, which is what we did at the next stage.
We have identified 2 areas:
Internal optimization
- 1. Creating a visual concept, a logo, a catchy slogan (”Assemble mosaic of celebration”).
2. Development of a content plan that will fit the theme of the site. For example, a person who wants to surprise family will find options for gifts to mom, dad, grandmother, sister, etc.
3. The content should be divided into sections so that the guest can immediately find the information he needs.
4. Correction of errors (re-linking of pages, broken links, typos).
5. Collecting a database of words that users will use to navigate to the site.
External optimization
- 1. Setting up goals in the Yandex.Metrica and Google Analytics services.
- 2. Tracking advertising metrics is necessary in order to analyze the growth of the number of users and their actions (clicks, likes, comments, time spent reading). The figures obtained were necessary for the preparation of reports and analysis of the results.
3. Placement of information on thematic resources. The easiest way to catch the target audience is where people who are already interested in your topic are sitting. We have found the blog and the sites on which there was an active discussion of the holidays, and prepare for them.
4. Crowd marketing: we shared links in thematic blogs, forums, and websites.
5. Creating a positive brand image, or, in other words, PR. Following this direction, we created and maintained pages in social networks, registered the site in industry catalogs.
Implementation
We will tell you more about each stage of promotion:
Collecting keys
We learned about what issues are most relevant to our readers today. One of the results was the writing of the article ”For your beloved mother – New Year’s gifts 2021”. Winter holidays are just around the corner, so people are already planning to buy gifts for their loved ones. Adding keys to texts has brought us a flood of new readers.
Content strategy
We are constantly laid out new and interesting content. At the end of the article, the guest could put their rating (stars), as well as leave a comment. Also, in order to make the material more attractive and easy to understand, we used pictures, videos, and paragraph separation. After reading the article to the end, a person could easily go and get acquainted with other texts.
Categorization
The site was divided into 6 categories: children’s events, meetings with friends, corporate events, decoration, gift ideas and a festive table. So, a person who is looking for recipes for New Year’s salads can immediately go to the desired section.
Design
We created a concise and stylish design in white and red shades, which corresponded to the spirit of the celebration (balloons, ribbons, confetti). We also added widgets for readers to actively share materials and subscribe to the project pages in social networks.
Crowd marketing
The analysis of the target audience helped us to choose thematic platforms for information placement. We found platforms that publish useful tips and information about the holidays. We also shared links in the comments among potential subscribers who were looking for materials on a similar topic.
Building a positive brand image
The PR direction includes a number of activities aimed at establishing the brand image as an expert in its field. Here we are talking not only about high-quality materials, but also about sharing them not only on the site, but also on other promotion channels. So, we kept the project pages in social networks (VKontakte, Twitter).
We got excellent results, which will be discussed later.
Results
After completing all these steps, we have summed up the results:
We have assembled a broad semantic core and divided it into sections. As a result, we received about 2000 requests across clusters.
Collecting keys helped in writing relevant and useful content that meets the needs of people.
At the end, we got a convenient and functional site with a division into categories, which helped us not to get lost in the abundance of content.
We have registered the project in the thematic catalogs. A short story about the benefits and a link gave us a lot of traffic and traffic increase.
We got excellent results – the attendance increased to 150 thousand people per month! This is not the end result, the work continues.
Conclusion
Promotion of information resources is impossible for external and internal optimization. Advertising on the Internet, removing errors in the site code, creating high-quality content and bright design-only a set of marketing tools will bring the site to the top!