How to choose marketing agency in Russia
Companies typically spend between 5-20% of their annual revenue on marketing and advertising. That’s a significant investment for any business, so if you are considering using a marketing agency make sure you choose the right one for your brand.
Deciding to hire a digital marketing agency is easy. The hard part is deciding which advertising agency to hire. Of course, you can start to collaborate with company in your region, but it is more efficient to find one in Russia, because only the local agency can really help you.
Here are a few things that can help simplify the decision-making process. In this article we will explain the most important criteria to choose the right marketing agency in Russia.
There are different types of marketing agencies, according to their specialty – from BTL to digital, but it is easier to hire a full-service one, because it can provide you all services that you can need.
You have to decide what type of agency you need. If you want to order a full range of promotion, including analytics, strategy development and implementation, or just promotion through several channels, then you should contact a full-service agency. If you need to order only one or two related services, then you should contact an agency that specializes in this.
Smart marketing agencies are proud of who they work with and the work they do. Furthermore, they typically display their partnerships for the world to see.
You don’t necessarily have to know who their past clients are (bonus points if you do). But if you can’t find a list of previous clients or examples of their work, that may mean they haven’t worked with anyone.
So a client list is a good indication of their experience.
Regardless of the type of services you’re after, it’s essential to make sure the agency you hire has the right team members to suit your project. For example, you wouldn’t hire someone to design a logo if they don’t have a graphic designer.
Also it is indispensable that all members of the team have enough experience and knowledge to do their work. So you can ask to introduce to you them, before starting a promotion of your business in Russia, during meeting in Zoom or in a real life.
Testimonials and previous client reviews can give you deep insight into what working with that agency is like. They should be placed on the site of company.
Good-experienced marketers understand the importance of displaying them on their website. So, if you can’t find any, they may not have any previous clients, or they may not understand the industry as well as you’d like them to.
Moreover you can search for in-depth reviews on Google to see what others in the industry (and their past clients) say about their experiences with the agency.
The type of results an agency promises on their website is a strong indication of how well they understand the industry. Pay close attention to the claims and promises they make.
Make sure they align with what you know about the industry. And remember outlandish or seemingly impossible promises are a huge red flag.
Stick to digital marketing agencies that offer transparency and realistic promises.
And of course, charges will vary from one agency to the next. Also some agencies will be more flexible than others on the length of contract.
Don’t hesitate to contact us if you have more questions about promotion of your business in Russia!