One of the most suffered industry from COVID19 is tourism. Many travel agencies stopped doing business because of closed borders, cancelled tours. Now the situation is better, but it will take a long time to restore tourism business.

However, it doesn’t mean that travel bands should suspend promotion. Borders will be opened and people will travel again around the world. Quite the opposite, this is the moment to strengthen marketing strategy and advertising campaigns. And we will explain why.

During the quarantine, the web traffic in Russia has grown by 30%. In social media and messengers it grew four times, and its share in the total rate grew twice up to 18%. Video traffic increased by 40%. So it is a great opportunity for companies to attract attention of users to their brands.

What you can do right now

We will give some practical advice how to use marketing channels to increase your brand awareness and prepare to start a business in Russia again.

Develop your communities on Social Media

If you have communities, continue to propose useful content for people. For example, you can post authentic recipes, organise online tours, run quizzes about countries, propose some games etc.

Let us suppose, you don’t have communities on Social Media or don’t pay enough attention to their development, so it is time to do it.

Pay attention to your content-marketing

Develop blog of your company: publish useful and interesting articles, make it comfortable for users.

Run your own show on YouTube channel? Start to record podcasts or some videos on TikTok. Podcasts is one of the most effective channels to build communication with your target audience, because they can listen it doing some other things.  TikTok is now very popular not only in China, but also in Russia. The audience of this Social Media grow up: there are people from 15 to 35.

Start to use SEO

To attract attention of users to articles and some other content on your site, optimize it to search engines.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google: If you ever need to hide a dead body, you should place it on the second page of Google search results.

To do it, you should understand how algorithms of Yandex work, because it is quite different from Google.

Advertise on thematic sites

This method isn’t very expensive, but it requires some time.

You should choose a few of sites according to your thematic: it can a blog of author about travelling or an internet-portal where people discuss how to travel in different countries.

Then write articles and propose them to the administration of chosen sites: if they meet the requirements and have a potential interest to their target audience, they will publish them.

E-mail marketing

To promote your services in Russia, don’t hesitate to use e-mail marketing. It is a good solution to increase loyalty of your audience and continue to strengthen your brand in the Russian market.

Try to make letters bright, full of useful content and user-friendly. There you can talk about new articles in your blog, some videos on your YouTube channel or news about situation in the world.

Try new methods

Collaborate with bloggers, broadcast online etc. For example, it can be series of different receipts from other countries or of interesting facts about them.

It is time to surprise, amaze, and astonish your audience: try to be creative!

But it is very difficult to generate content in Russian and think of something new your competitors don’t use. With it we are ready to help you! Our copywriters, content-managers and other specialists will propose you types of content and advertising due to your target audience.