How we opened a pharmacy “78Plus”
Pharmacy is a business directly related to healthcare, so it would be impractical to turn the opening into a farce. At the same time, we had to tell the residents of the nearby houses about this event in a fun and beautiful way. The task is difficult, so we took it seriously.
Goals and objectives
We had two goals:
- 1. increase sales on the first day of operation;
2. tell the residents of the area about the new pharmacy and leave a good impression of the holiday.
The goals are large, so we have divided them into several tasks:
- 1. think through the concept of the holiday;
2. deliver the equipment and decoration of the entrance group;
3. recruit and train promotional staff;
4. prepare a costume for a life-size doll;
5. evaluate the results of the event.
In addition, we prepared in advance: we checked the fullness of the storefronts, hung a poster with information about the exact date of the event and a brief announcement.
Implementation
After the script was approved by the brand representatives, we started preparing it.
To attract the attention of casual passers-by, we decorated the entrance with a garland of balloons. A promoter dressed as a minion worked at the festival. He entertained the guests, gave them balloons. “Minion” especially amused the children, who were happy to greet him.
Cheerful music played from the speaker and information about the assortment, upcoming promotions and discounts sounded. In the immediate vicinity, promoters handed out flyers and invited people to look inside.
Result
The event turned out to be fun and interesting. Visitors and passers-by liked the life-size doll, many wanted to take pictures with it. We managed to achieve our goals: we introduced the citizens to a new retail outlet, and sales on the first day of operation were high.
Conclusion
Clever marketing organizes the opening of a “turnkey” retail outlet. We will think through the idea, prepare the equipment and materials, and recruit promotional staff for the promotion. Events organized by the Clever marketing agency are remembered by customers and increase their loyalty.