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Online game tournament «World of Tanks»

10.08.2020

Organizing offline events is something that Clever marketing has no equal in. The Agency’s marketers will solve all organizational and technical issues so that participants get a boost of good mood, and the customer company – another interesting event in the piggy bank.

 

The Agency’s long list of projects includes a competition for the world-famous game “World of Tanks”. Read the article about how we worked on the event and what results we achieved.

 

Project goals and objectives

 

The goal of the project was to organize a turnkey gaming tournament. The implementation of the goal included the following points:

 
  • 1. Increasing the audience of “World of tanks” players.
  • 2. Increasing the interest of guests in the game through offline competitions.
  • 3. Preparation of a large-scale event for residents of Syktyvkar and the region.
 

The tasks that our team faced:

 
  • 1. Writing and implementing the event scenario.
  • 2. Selection and training of promotional staff.
  • 3. Technical support, including preparing the event site, conducting the Internet, installing computers, working with light and sound.
  • 4. Tracking the work of employees.
  • 5. Ensuring security for all participants (search for security guards).
  • 6. Preparing additional entertainment areas for guests.
  • 7. Buying and awarding prizes to the winners of the tournament.
  • 8. Final results in the form of a photo and video report.
 

How we have implemented these tasks in practice-we will tell you later, but first a few words about the company.

 

About the customer

 

“World of Tanks “is a popular free online game in the genre of” tank battles”, created by Wargaming. It has won over 110 million gamers in all countries of the world, including Russia. In our country, 40 million people play “tanks”.

Online game tournament «World of Tanks»

Advantages

 

Realistic gameplay and detailed models of military equipment, which are based on military tanks of the mid-20th century.

 

A variety of game maps makes it possible to fight on the battlefields of Nazi Germany or fight the enemy on the marshy and rocky expanses of Karelia.

 

The emphasis on cooperative mode has determined that players compete with each other as teams.

 

WoT differs from standard “shooters” in that it combines elements of shooter, strategy, action and RPG, and will not let even an experienced gamer who has already “seen everything” get bored.

 

The customer contacted Clever marketing in summer of 2015 with the task of organizing a competition for the game. Marketers readily accepted the offer and took up the project.

 

Implementation

 

The work was carried out simultaneously in three areas: technical equipment, staff training, and script writing.

 

Technical equipment

 

The site was branded and divided into zones according to specific entertainment goals.

 

In the first game zone, guests fought a “Tank battle” with the help of radio-controlled tanks, in the second-played a “Board game ” based on “World of Tanks”. The participants also took a photo for memory in the Express photo zone, and tried out the Oculus rift virtual reality attraction.

 

Staff

 

In parallel with the design of the premises, specialists were looking for promo staff: presenters, animators, managers, etc. After people were recruited, a briefing was held with a story about the goals of the event and distribution of the plan to each employee.

 

Scenario

 

A competent scenario with an accurate time distribution allowed the tournament to be held without hitches and difficulties. The customer participated in the writing process, and their edits and comments were immediately added to the document.

Online game tournament «World of Tanks»

The result was a well-thought-out plan, including both competitions and additional activities: performances of the martial arts school, dance numbers of go-go girls, a pixel show and a scientific show with chemical experiments “Crazy laboratory”.

 

Competent preparation and constant control over the course of the event allowed us to get excellent results.

 

Results

 

The competition brought together under one roof more than a thousand people who are not indifferent to computer games. Among them were amateurs, professional gamers and fans. The winners received sets of valuable prizes, and the participants received a lot of positive emotions and impressions.

 

The organizer was satisfied with the quality of the work, including technical details that did not go unnoticed by the team of CLEVER marketing.

 

Conclusion

 

If you are thinking about organizing a game tournament or promo-action, feel free to contact us, we will do everything possible to leave you and your customers satisfied!

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