Organization of an event for U2B
No offline business can do without packaging. Packages, containers and films are necessary at every stage of production, starting from the storage of raw materials in a warehouse and ending with the design of finished products.
Promotion of packaging materials is not an easy task that requires a serious approach to the choice of marketing methods. A suitable option would be to hold image events that fit perfectly into the concept of a company operating on the b2b principle.
Goals and objectives
The event is another step on the way to building a positive brand image in the eyes of the consumer. Unlike a promotional campaign, it is aimed not at increasing sales of a particular product, but at building long-term, trusting and warm relationships with customers.
We faced the following tasks for the team of our agency:
- 1. Rent and arrange a site (restaurant).
2. Develop an event plan.
3. Hire and train promotional staff.
4. Organize entertainment activities for guests (cryo-show, performance of an illusionist, competition).
5. Summarize the results of the event.
Before we move on to the story about the project, we will pay a few words to the customer.
About the customer
The U2B Group of companies (“Packaging for Business”) is engaged in the production and sale of packaging materials. The site offers a wide selection of containers, films, packaging bags, cans and related products. The range consists of 4000+ products, ranging from paper cups to professional household chemicals.
For 22 years of work, the group of companies has served more than 10 thousand customers, opened representative offices in 50 cities of Russia and has become a major market player. Today, packaging materials from the manufacturer are supplied to stores operating under the Orange Film, Green House and U2B trademarks.
In May, the customer turned to us with the task of preparing and holding an event to improve image indicators and increase customer loyalty. We immediately got to work.
The event was held on May 13 in Penza. During the discussion of the project, a venue suitable for the event format was chosen – a restaurant in the very center of the city.
Festive decor is our specialty. We have beautifully decorated the entrance and the hall of the room. The decorations helped to create the right mood, placing the guests to communicate and relax.
The success of the event directly depends on the quality of the work of the promotional staff. It was not difficult for us to find temporary employees, because our agency’s specialists work remotely in all regions of Russia. We have successfully established mechanisms for finding and hiring promotional staff, which is especially appreciated by our regular customers.
Next, we started developing the concept of the event, taking into account the goals of its holding. In order for the guests to be satisfied, we took into account their interests and prepared an exciting interactive program.
The presenter on stage talked about the policy and plans for the further development of the brand, the DJ put on suitable music, and the illusionist showed incredible tricks. A lot of attention was attracted by the cryo-show using liquid nitrogen.
At the end of the meeting, the results of the drawing were summed up, the winners of which received valuable gifts from the brand. The main prize was the iPhone 12, which was awarded to the participant who fulfilled all the conditions of the competition.
In addition, we hired a photographer who filmed the process with a camera, and also photographed everyone around a specially installed photo zone.
Our agency managed to hold a good image event and achieve its goals. We will be glad to take part in new projects!
The marketing agency “CLEVER marketing” has hundreds of successful event events under its belt. We will make every effort to ensure that the guests are satisfied, and after the event, the company was able to feel the result in the form of an increase in loyal customers.