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Organization of participation of “Ulybka radugi” at “Mama Party” Festival

28.05.2021

Organizing the participation of a well – known brand as a sponsor is a laborious and painstaking process. However, we are not afraid of difficulties!

 

Today we will tell you about how we helped “Rainbow Smile” to act as a sponsor at the festival of expectant mothers “Mama Party”.

 

Goals and objectives

 

Our goal is a comprehensive preparation and support of the company at the festival “Mama Party”. Sponsoring large thematic events helps to improve the brand’s image indicators and helps to increase the base of loyal customers.

 

The goal is too broad, so we’ve broken it down into tasks:

 
  1. 1. Scenario development.

2. Search and training of promotional staff.

3. Design and installation of the site and photo zone.

4. Organization of activities (master class and work of an aquagrimer).

5. Production and distribution of information materials.

 

Date: April 24-25, 2021.

 

Location: Hudson Shopping Center, Kashirskoe Highway, Moscow.

 

Implementation

 

“Ulybka radugi” acted as a sponsor, so our task was to remind visitors of the main goal of the company, which is to support women in all spheres of life: motherhood, household management and self-care.

 

In April of this year, the customer took part in the annual Moscow festival “Mama Party”, created specifically for expectant mothers to help them with the choice of products that will be needed in the first days of the baby’s life.
The work began with the search and hiring of animators, promoters and makeup artists. All the staff was pre-trained and fully prepared for the event.

Organization of participation of "Ulybka radugi" at "Mama Party" Festival

The next stages of the work were:

 

Design and installation of the site and photo zone

 

For “Ulybka radugi”, a separate platform was allocated, where the promoters communicated with the visitors. Their task was to convey to the guests the values of the brand, present products and tell about the ongoing promotions.

 

Branded and decorated with balloons, the photo zone caused a special stir. The guests came in whole families to take a photo as a keepsake.

 

Organization of activities for children

 

We have not spared the youngest guests: an entertaining master class was organized for children. The leading animators together with the children made a rainbow from various materials. More than 100 children were involved in the creative process of creating the main symbol of the “Ulybka radugi”.

Organization of participation of "Ulybka radugi" at "Mama Party" Festival

Also for children, an aquagrimer worked, which applied unusual patterns to the children’s faces. The children were delighted!

 

Production and distribution of advertising materials

 

We produced advertising materials and distributed them to the guests, so that they could learn more about the assortment, find out information about discounts and promotions in the stores “Smiles of the Rainbow”.
We also purchased branded gifts in advance, which were presented to all visitors.

 

Live broadcast on Instagram

 

The employees followed the progress of the work and simultaneously broadcast it on their Instagram blog. The company has a large base of subscribers who were interested in the event and left positive comments on the blog.

 

Later, they were joined by the guests of the event themselves, who wanted to share their impressions.

 

Result

 

We had a fun and entertaining event. The guests had a great time, and the client was satisfied with the results:

 
  1. 1. 2000+ people visited the site, photo zone and master classes.

2. 10,000+ views of live video and lectures on Instagram.

3. 100+ positive reviews from guests!

 

Conclusion

 

Clever marketing will take on all the tasks of preparing the company for participation in the festival. We will find and train staff, solve issues with the design of your zone, come up with and develop scenarios for promotional activities. We create bright and memorable events!

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