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Outdoor advertising and seeding in social networks for Tele2

03.03.2021

The placement of POS materials is an effective method for local brand promotion, when the company needs to increase awareness in a particular city or region. Companies also use seeding in Social Media to attract the attention of local residents.

 

Today we will tell you about how we organized promotion for Tele2 – telecommunications network – in the cities of Karelia and the Pskov region.

 

Goals and objectives

 

The following goals were set for Clever marketing:

 
  1. 1. Seeding in urban public places (Petrozavodsk and Pskov).
    2. Booking areas for advertising (shopping centers, gas stations, cafes, transport, etc.).
    3. Purchase, delivery and installation of promotional materials.
 

We have broken down the goals into specific tasks:

 
  1. 1. Booking of sites.
    2. Preparation of lounge areas in the shopping center.
    3. Purchase and installation of materials (banners, videos, portable batteries).
    4. Selection of groups in social networks for publishing posts.
    5. Purchase of advertising (2GIS).
    6. Reporting.
 

Implementation

 

Now we will tell you in details about what our work consisted of:

 

The project in Petrozavodsk

 

The promotion of Tele2 in Karelia took place in September 2020 and consisted of the following tasks:

 

Seeding in social networks

 

Our managers found groups in the social network VKontakte for placing ads. City and news communities with an active audience were selected.

 

Design of the lounge areas

 

We have designed recreation areas for visitors to the shopping centers of Petrozavodsk (shopping centers “Tetris”, “Maxi”), where people could relax in between shopping. The zone is an “island” with comfortable sofas, next to which luminous banners are placed.

Placement of promotional materials

 

Inside the shopping centers, a video was broadcast, which was in a prominent place and fell into the field of view of a large number of visitors.

 

The videos were broadcast in 3 shopping centers: “Lotus Plaza”, “Maxi” and “Tetris”.

 

Advertising in 2GIS

 

A separate direction was the publication of information in 2GIS maps. The platform allows you to set up the display of ads for a specific region.

 

In November and December, we worked on a project similar to this on the ski base of Algora to Petrozavodsk.

 

The project in the “Algora»

 

The Yalgora Active Recreation Center is a popular gathering place for tourists, skiers and winter sports enthusiasts.

 

The work was carried out in two directions:

 

Booking of sites

 

We rented seats in a restaurant and cafe with a large passability of people. Next, we had to deliver and install equipment and materials in the institutions.

 

Creating and editing a banner

 

We purchased and delivered the banner. A large poster in a prominent place additionally helped to attract the attention of the guests of the ski complex.

 

Installing powerbank

 

On the tables for all visitors, we have placed portable chargers. People could use them for free to recharge their phones. Flyers with advertising information were attached on top of the devices.

As part of the project, we also visited Pskov.

 

The project in Pskov

 

In parallel with the September project in Petrozavodsk, work was also carried out in the Pskov region.

 

We were responsible for the following tasks:

 

Seeding in social networks

 

Popular news and urban communities were selected, whose administrators agreed to publish information about the brand.

 

Placement of POS materials

 

Banners were placed on the facades of the city’s gas station stations and the shopping center. In addition, we purchased advertising space in public transport.

 

Powerbank installation in three cafes in the city

 

On the tables of the cafe there were charging devices that visitors could use for free, and at the same time read information about the company on the booklet that was attached to the device.

 

At the end of the work, we made a photo and video report.

 

Results

 

We managed to complete all the tasks set:

 
  1. 1. Post POS materials in Pskov and Petrozavodsk.
    2. Publish ads in the city groups VKontakte and 2GIS.
    3. Increase brand awareness in the selected regions.
    4. Increase the interest of citizens in the operator’s services.
    5. Improve brand image indicators.
 

Conclusion

 

Clever marketing always works for the result. We will analyze your target audience and suggest the best methods to attract new customers!

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