Outdoor advertising and seeding in social networks for Tele2


The placement of POS materials is an effective method for local brand promotion, when the company needs to increase awareness in a particular city or region. Companies also use seeding in Social Media to attract the attention of local residents.


Today we will tell you about how we organized promotion for Tele2 – telecommunications network – in the cities of Karelia and the Pskov region.


Goals and objectives


The following goals were set for Clever marketing:

  1. 1. Seeding in urban public places (Petrozavodsk and Pskov).
    2. Booking areas for advertising (shopping centers, gas stations, cafes, transport, etc.).
    3. Purchase, delivery and installation of promotional materials.

We have broken down the goals into specific tasks:

  1. 1. Booking of sites.
    2. Preparation of lounge areas in the shopping center.
    3. Purchase and installation of materials (banners, videos, portable batteries).
    4. Selection of groups in social networks for publishing posts.
    5. Purchase of advertising (2GIS).
    6. Reporting.



Now we will tell you in details about what our work consisted of:


The project in Petrozavodsk


The promotion of Tele2 in Karelia took place in September 2020 and consisted of the following tasks:


Seeding in social networks


Our managers found groups in the social network VKontakte for placing ads. City and news communities with an active audience were selected.


Design of the lounge areas


We have designed recreation areas for visitors to the shopping centers of Petrozavodsk (shopping centers “Tetris”, “Maxi”), where people could relax in between shopping. The zone is an “island” with comfortable sofas, next to which luminous banners are placed.

Placement of promotional materials


Inside the shopping centers, a video was broadcast, which was in a prominent place and fell into the field of view of a large number of visitors.


The videos were broadcast in 3 shopping centers: “Lotus Plaza”, “Maxi” and “Tetris”.


Advertising in 2GIS


A separate direction was the publication of information in 2GIS maps. The platform allows you to set up the display of ads for a specific region.


In November and December, we worked on a project similar to this on the ski base of Algora to Petrozavodsk.


The project in the “Algora»


The Yalgora Active Recreation Center is a popular gathering place for tourists, skiers and winter sports enthusiasts.


The work was carried out in two directions:


Booking of sites


We rented seats in a restaurant and cafe with a large passability of people. Next, we had to deliver and install equipment and materials in the institutions.


Creating and editing a banner


We purchased and delivered the banner. A large poster in a prominent place additionally helped to attract the attention of the guests of the ski complex.


Installing powerbank


On the tables for all visitors, we have placed portable chargers. People could use them for free to recharge their phones. Flyers with advertising information were attached on top of the devices.

As part of the project, we also visited Pskov.


The project in Pskov


In parallel with the September project in Petrozavodsk, work was also carried out in the Pskov region.


We were responsible for the following tasks:


Seeding in social networks


Popular news and urban communities were selected, whose administrators agreed to publish information about the brand.


Placement of POS materials


Banners were placed on the facades of the city’s gas station stations and the shopping center. In addition, we purchased advertising space in public transport.


Powerbank installation in three cafes in the city


On the tables of the cafe there were charging devices that visitors could use for free, and at the same time read information about the company on the booklet that was attached to the device.


At the end of the work, we made a photo and video report.




We managed to complete all the tasks set:

  1. 1. Post POS materials in Pskov and Petrozavodsk.
    2. Publish ads in the city groups VKontakte and 2GIS.
    3. Increase brand awareness in the selected regions.
    4. Increase the interest of citizens in the operator’s services.
    5. Improve brand image indicators.



Clever marketing always works for the result. We will analyze your target audience and suggest the best methods to attract new customers!

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