Promotion of offline events for «MegaFon»
The team of Clever marketing has been organizing events for mobile operator “MegaFon” for several years in a row. Some of them are “Cross country race of Nation” and “Awesome gifts”.
“Cross country race of Nation” is the most mass-scale event in Russia, goals of which are promoting a healthy lifestyle and involvement of people to make sport.
Specialists of Clever marketing organized this event two years in a row (2018, 2019) in cities of Kirov and Kostroma.
To promote it, two bloggers with the corresponding target audience in Vkontakte were selected. They posted announcements and post-announcements of the event. There were also online broadcasts with their participation.
Additionally were selected 14 communities and accounts in Social Media: Instagram, Facebook, Odnoklassniki and VKontakte, where were published posts about event.
The total reach of posts was 350 000+! It led to growth of popularity of event among subscribers and had an impact on its attendance.
“Awesome gifts” was a promotion from company «MegaFon». It was free packaging New Year gifts at the special, organized for it, festive zones in brand style.
Promotion was realized in Yuzhno-Sakhalinsk (Sakhalin Island) and in Kirov in December 2018.
To increase the attendance of events, we placed posts in pre-selected communities with subscribers close to target audience. Total reach of posts was 150 000+, so that more people had known about conducted promotion and had visited the even