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Promotion of the sitcom “Legend” from TNT

08.06.2021

This is not the first time that TNT has approached us with the task of advertising support for the release of a TV sitcom. The organization of city events with the integration of the brand is a familiar and familiar format, so after receiving the application, we immediately set to work.

 

How it was and what results were achieved – read the article!

 

Goals and objectives

 

Our goal was to tell the citizens about the start of the new season of the sitcom “Legend”, to give information about the plot and motivate people to watch.

 

What tasks did our agency face:

 
  1. 1. Find and train staff (athlete promoters, photographer, supervisor)

2. Create a thematic promo form

3. Spread the post press release in urban communities and portals.

 

About the customer

 

The new sitcom from the TNT TV channel “Legend” tells the story of a mixed martial arts fighter, whose life changed dramatically at one moment. The team betrayed him, the athlete was involved in a doping scandal and he was stripped of all the championship titles.

 

The main character did not give up and organized a sports section to help young guys come to their dreams and get recognition in their favorite sport. Will it be possible for a novice coach to realize himself in a new field and regain his lost reputation?

 

Realization

 

To increase the coverage, it was decided to integrate the work of the Athletes ‘ promoters into the All-Russian Race event, which was held on the eve of the launch on May 30.

 

Athletes cheered and cheered the participants of the marathon, held the finish tape, took part in a flash mob and took photos with everyone. This perfectly fits into the concept of the series, the main character of which is always ready to help.

The task of the photographer was to shoot all the activities in which the “pitching assistants”took part. As a result, we received high-quality photos from various angles, including photos that show the branding of the promo uniform (robe). We also made a short commercial in which athletes called on Petrozavodsk residents to turn on the TV on May 31 at 20.00.

 

After the end of the race, the second stage of work began – seeding in social networks. When choosing communities for advertising publications, we always focus on the target audience of the customer, so that the placement gives not only the maximum, but also the target coverage.

 

TNT viewers are people between the ages of 14 and 40 who prefer to watch entertainment sitcoms while taking a break from school and work.
In total, we selected 8 urban communities in the social network VKontakte, which publish the latest information about news and events in Petrozavodsk and a large information portal.

 

Results

 

All the goals of the project were achieved:

 
  1. 1. We announced the release of the TV news and gave all the key information (the plot plot, the start of the first season, the time of the show).

2. The promoters helped the participants of the race and created a good mood for all the guests of the event.

3. The total number of ad views in social networks was 72,000+.
4. We received 400+ likes, reposts, and comments on posts.

 

Conclusion

 

Marketing agency CLEVER marketing offers services for organizing promotions to promote new products in the field of cinema. We will interest the potential audience using effective advertising techniques. Leave a request, and we will contact you immediately to clarify the details of your project!

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