Promotion of website uvolsya.ru
High positions of the site in search engines, high traffic of visits and active users who comment on materials and share them with friends – this is what the promotion of Internet sites is aimed at.
Today we will tell you how the work on promotion went fot the site: https://uvolsya.ru/.
Goals and objectives
We had 2 goals:
- 1. Analyze information on the subject.
- 2. Fill the site with relevant content.
To achieve these goals, the following tasks were set:
- 1. Perform a comprehensive analysis of competitive sites.
- 2. Collect relevant queries on topics in the Internet.
- 3. Creating and publishing materials as part of SEO optimization.
Before describing the process of promotion, let’s give a few words about the project.
About the customer
Uvolsya.ru is a site created for people interested in the topics of labor organization, opening and running a business, investment and earnings.
Users will find articles on the following topics here: tips for creating a competent resume, rules of business communication and team psychology, various acts, contracts and forms of documents for downloading, as well as articles on crediting and finance.
Since 2019, Clever marketing has been promoting it.
Next, we will tell you more about each stage of the work.
Analysis of the competitive sites
There are a number of similar sites on the Internet.
After analyzing the competitors, we have compiled a list of positive and negative aspects.
We looked at user activity, noting popular queries that people will be interested in.
As a result, a cluster of keywords for search queries was collected for inclusion in texts.
After the analysis, we moved on to creating a suitable content.
Writing SEO – optimized content
The information is presented in 5 sections:
- 1. Credits and loans (ideas for earning money, banks, investments).
- 2. Contracts and sample documents
- 3. Acts, forms and blanks (samples, rules for filling in).
- 4. Resume (instructions for drawing up and formatting, examples).
- 5. Change of workplace (types of layoffs, useful tips).
We continue to create, provide keywords, and post new articles. In the meantime, let’s talk about the next stage.
To increase traffic, we created and developed groups in social networks: Facebook, Odnoklassniki, Vkontakte and Instagram.
We regularly post inspiring quotes about business on our Instagram blog, and on other platforms we leave links to articles that people can use to get to the main resource.
In total, social networks have more than 28 thousand subscribers!
Design and layout
We set a goal to create a convenient and functional website.
A minimalistic design was chosen, with red and white colors.
We have divided the content into 5 categories. A person looking for information on a specific topic can immediately go to the appropriate tab.
In addition, we removed all errors in the code, made a new line, and optimized the site for viewing from your computer and phone.
A part of the work was the design of articles for easy reading: paragraphs, pictures, numbered lists.
At the end of the text there are links to other similar texts, which helps the user stay on the site longer.
The guest can immediately share content using widgets for social networks (Facebook, Vkontakte, Twitter, Telegram).
To increase activity, we also publish anonymous surveys on current topics. For example, the latest survey titled ” How to save money in a crisis?» collected more than 700 responses.
Progress is still ongoing, but we can already sum up the interim results.
To date, the monthly attendance is an average of 200,000 people!
This is a great result, but we do not stop and continue working.
Clever marketing will create a full-fledged site for you and provide services for its comprehensive support: SEO optimization (external and internal), filling and attracting the audience through various channels, creating the design and concept of your site.