Promoting the event in social networks is one of the best methods. It will increase its awareness and help to sell more tickets. But to do this correctly, you need to contact professionals!

In article we will tell you how we promoted the film festival “Drop” in the social networks Vkontakte, Facebook and Instagram and what results we managed to achieve.

About customer

The film festival “Drop” is a holiday for fans of horror and action films. In Moscow, the festival has been attended by stars of world and Russian cinema for ten years in a row. Every year, many Hollywood stars come to the festival.

The project was created on the initiative of Viktor Bulankin, President of Live Entertainment.

The festival has a rich program:

• 1. A film festival (classic and new films).
• 2. Master-classes with celebrities, exhibitions and competitions.

The main event of festival is the award ceremony for outstanding creators and actors:

• 1) the best films for the last year are selected by a general vote;
• 2) beginners among directors and producers are awarded with prize “hope for salvation”;
• 3) world stars of “horror” claim the award “for contribution to the development of the genre”.

Winners receive cash prizes and diplomas, and the best works get the right to rent on television.

In February-March 2020, we helped promote the anniversary “Drop”. Read more about the progress and results.

Purpose and objectives

The goal of the promotion was to increase the number of sold tickets for the festival.

To achieve this goal, the following tasks were set:

• 1. Development of a unique design for three communities in social networks.
• 2. Setting up user-friendly navigation for users in groups.
• 3. Informing the audience about the festival program, how to buy tickets, changes in the program, etc.
• 4. Regular communication with users.

All steps were aimed at increasing awareness among the target audience and its interest in participating in the festival program.

Relization

As platforms for promotion, communities in Facebook, VKontakte and Instagram were chosen, because there are target audience – people who are interested in movies and TV series and have the opportunity to visit festival in Moscow.

For each community the work was carried out in several stages.

First of all was developed the unique design: creation of covers and logos for groups in Social Media and menu in VKontakte, because only beautiful and well-designed communities attract attention of users and allow to stand out among the competitors.

Then the widgets were set up and information about festival in the groups was updated. Thanks to it, a convenient and easy navigation in the communities was created, and potential festival visitors could quickly find out the information they need.

In process of creating a unified design, our content managers were engaged in developing a content strategy, drawing up a content plan (20 posts per month) and selecting tone of voice.

Since the beginning of group management, the strategy has been adjusted to take into account the latest trends in SMM and situation in the world.

To increase activity of subscribers, surveys were conducted, and all comments, messages, and incoming requests were processed.

The complex of works carried out by us allowed the organizers to achieve the main goal, but more about it below.

Results

In process of SMM, we managed to achieve excellent results!

In Facebook, increase in subscribers was 35%, and the number of likes, reposts and comments increased by 270%! In Instagram, the audience growth was 40%.

Growth of subscribers in Vkontakte – 122%! In numbers, this is more than 8 thousand people and the same number of views per month.

66 people clicked to the site from community, and 69 clicked the action button (“Buy a ticket” or “Join a group”). The group’s app was used by 262 subscribers.

In February, the number of unique visitors was 2,818, and views reached 4,531 thousand. The full coverage for month was 92,331 views.

The result of all this was a significant increase in number of tickets sold! Only in Vkontakte more than 26 applications were sent!

Conclusion

We achieved excellent results in promoting film festival “Drop”. We managed to increase number of tickets sold, subscribers and activity in form of comments, likes and reposts. The client was satisfied with effectiveness of the advertising campaign.