SMM for the chain of car washes “Moy Sam!”
Today in social networks you can find customers for any type of business, including motorists who need the services of car washes.
In this case, the creation of a content plan and additional advertising will be aimed at the owners of cars and should clearly fall under the “pain” and needs of customers, take into account their requests, interests, etc.
We have rich experience in digital promotion of various types of companies. Today we will tell you about how we implemented a project on SMM for the chain of car washes ” Moy Sam!»
Goals and objectives
“Moy Sam!” is a large chain of self-service car washes located close to the hypermarkets “O’key” in major cities of Russia (Northwestern Federal District, Central Federal District, and Southern Federal District).
The company applied to our agency with the task of promoting the brand through social networks.
It was important for the client to achieve the following goals:
- 1. Increase the passability of car washes
- 2. Attract new customers
- 3. Increase brand awareness
After defining the goals, we broke them down into specific tasks:
- 1. Developing a content strategy
- 2. Targeting
- 3. Community management (processing applications and comments, conducting contests, sweepstakes, games)
- 4. Seeding in thematic groups to increase the number of subscribers
- 5. Provision of monthly reports
Using 3 powerful marketing tools (social media management, targeted advertising, and seeding), we achieved great results. However, about everything in order.
Creating a content plan
Based on the portrait and interests of target audience community, we have developed a plan for maintaining communities on Instagram, VKontakte and Facebook.
After joint negotiations with the marketing specialist of the company ” Moy Sam!”, it was decided to draw up a plan that included two types of posts:
What they included: a description of the features and benefits of car washes, news about discounts, promotions and favorable offers for customers. Such publications accounted for 60% of all content.
What they included: useful materials for motorists (changes in traffic regulations, news, tips on car repairs), games, puzzles and opinion polls.
It is important to constantly monitor the communities and communicate with the audience: process incoming requests, respond to comments, work through the negative and give answers to questions.
To increase the activity in the groups, additional contests were held, which work perfectly to attract subscribers.
Launch of targeted ads
We developed creatives, texts, and launched ads focusing on the target audience. The posts were dedicated to current promotions and discounts.
To collect the database, we parsed the target audience in the advertising cabinet in VKontakte, and also used the service – Pepper Ninja. The program helps to gather an audience of people according to the necessary criteria: gender, age, geolocation, interests, etc.
Seeding in social media groups
Seeding – purchase of advertising places in popular communities. We have selected groups and public sites that are suitable for us on the subject (cars, repairs, car dealerships, spare parts sales). Posts and stories included descriptions of current promotions for drivers.
This technique works well to increase brand awareness and helps to attract attention to services and profitable offers.
After 5 months of work, we have achieved excellent results:
- 1. Growth of subscribers was 7.09%
2. The number of unique visitors increased by 99.08%
3. We increased views by 129.83%
- 4. Coverage increased by 35.7%%
To attract customers and increase the company’s awareness, effective marketing tools should be used, including maintaining groups in social networks and setting up advertising campaigns. We have a rich experience of successful SMM projects for different types of businesses.
Leave a request, and together we can achieve your goals!