SMM for the chain of car washes “Moy Sam!”


Today in social networks you can find customers for any type of business, including motorists who need the services of car washes.


In this case, the creation of a content plan and additional advertising will be aimed at the owners of cars and should clearly fall under the “pain” and needs of customers, take into account their requests, interests, etc.


We have rich experience in digital promotion of various types of companies. Today we will tell you about how we implemented a project on SMM for the chain of car washes ” Moy Sam!»


Goals and objectives


“Moy Sam!” is a large chain of self-service car washes located close to the hypermarkets “O’key” in major cities of Russia (Northwestern Federal District, Central Federal District, and Southern Federal District).


The company applied to our agency with the task of promoting the brand through social networks.


It was important for the client to achieve the following goals:

  1. 1. Increase the passability of car washes
  2. 2. Attract new customers
  3. 3. Increase brand awareness

After defining the goals, we broke them down into specific tasks:

  1. 1. Developing a content strategy
  2. 2. Targeting
  3. 3. Community management (processing applications and comments, conducting contests, sweepstakes, games)
  4. 4. Seeding in thematic groups to increase the number of subscribers
  5. 5. Provision of monthly reports

Using 3 powerful marketing tools (social media management, targeted advertising, and seeding), we achieved great results. However, about everything in order.




Creating a content plan


Based on the portrait and interests of target audience community, we have developed a plan for maintaining communities on Instagram, VKontakte and Facebook.


After joint negotiations with the marketing specialist of the company ” Moy Sam!”, it was decided to draw up a plan that included two types of posts:




What they included: a description of the features and benefits of car washes, news about discounts, promotions and favorable offers for customers. Such publications accounted for 60% of all content.



What they included: useful materials for motorists (changes in traffic regulations, news, tips on car repairs), games, puzzles and opinion polls.


Community Management


It is important to constantly monitor the communities and communicate with the audience: process incoming requests, respond to comments, work through the negative and give answers to questions.


To increase the activity in the groups, additional contests were held, which work perfectly to attract subscribers.


Launch of targeted ads


We developed creatives, texts, and launched ads focusing on the target audience. The posts were dedicated to current promotions and discounts.

To collect the database, we parsed the target audience in the advertising cabinet in VKontakte, and also used the service – Pepper Ninja. The program helps to gather an audience of people according to the necessary criteria: gender, age, geolocation, interests, etc.


Seeding in social media groups


Seeding – purchase of advertising places in popular communities. We have selected groups and public sites that are suitable for us on the subject (cars, repairs, car dealerships, spare parts sales). Posts and stories included descriptions of current promotions for drivers.


This technique works well to increase brand awareness and helps to attract attention to services and profitable offers.




After 5 months of work, we have achieved excellent results:

  • 1. Growth of subscribers was 7.09%
    2. The number of unique visitors increased by 99.08%
    3. We increased views by 129.83%
  • 4. Coverage increased by 35.7%%



To attract customers and increase the company’s awareness, effective marketing tools should be used, including maintaining groups in social networks and setting up advertising campaigns. We have a rich experience of successful SMM projects for different types of businesses.


Leave a request, and together we can achieve your goals!

Merchandising for “Nasha mama” in the chain of hypermarkets “Karusel”

The goal of merchandising is to increase the external attractiveness of products for the customer. The basics of consumer psychology, the latest marketing trends, and the conclusions drawn from the analysis of how competitors work are used.   Today we will tell you about our project for the brand “Nasha mama”.   Goals and objectives   Our goal was to deliver and install the mounted shelves (additional sales locations) and display the products in the company’s retail outlets.   Period: August-October, 2018.   Geography: cities of the Central Federal District.   About the customer   Brand “Nasha mama” is a major Russian manufacturer of products for children, pregnant women and nursing mothers.   The company’s assortment includes: hypoallergenic cosmetics, hygiene products, clothing, baby cots, etc. In total, the company produces and sells more than 1,200 products.   In addition, “Nasha mama” has ample opportunities for the sale of safe cosmetics, as it owns its own production in the Moscow region. Thanks to this, the brand became successful in the market and gained wide recognition.   In 2018, the owners contacted our agency with the task of selecting and coordinating promotional staff for the installation of additional sales locations and product displays.   Implementation   We have been working on the project for 3 months. Our agency team was responsible for the following tasks:   Search and training of personnel   CLEVER marketing managers focused all their efforts on finding staff to send to work in stores. The matter was complicated by the fact that it was necessary to find performers for different cities of Russia at once. The geography of our work extended to the Moscow, Leningrad, Lipetsk regions, Tatarstan and other regions of Russia.   Nevertheless, our employees successfully coped with the task.   The next stage was the delivery and installation of shelves.   Shelf delivery and installation   Installing additional sales locations is a powerful merchandising tool. It helps to attract the attention of customers thanks to the competent design, which will distinguish the rack from other shelves in the store. As a rule, popular positions or products that are included in the promotional program are laid out on them.   It is extremely important to make sure that not only the shelf is externally attractive, but also the goods on it look so that people immediately want to buy them. That is why the third task of our employees was the display of products.   Product display   The placement of items on the shelves should not be chaotic, but follow certain rules. The price, appearance, purpose, and other properties are taken into account.   Proper placement is a great way to put products in the best light and raise sales.   Reporting   We conducted strict reporting, provided the client with a photo report on the results of our employees ‘ work at the points in time. To confirm the fact of work, the merchandisers took 3 types of photos: the address of the outlet,…

Influencer Marketing in TikTok for Garmin

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