SMM in Twitter: all about it


Despite the fact that Twitter can be blocked on the territory of Russia and now Roskomnadzor began to slow down the speed of its work, it is one of the most popular Social Media in Russia.


There are about 700 000 authors; they write 41,7 twits during one month. Twitter in Russia is in demand among Mass Media, bloggers and companies. 


To make your blog popular in Russian Twitter, you should be familiar with the details of promotion there. That’s why we prepared this article.


Benefits of Twitter for business promotion


The benefits of using Twitter to promote your business are undeniable:

  1. 1. Twitter guarantees a wide reach-thanks to the absence of borders and the viral spread of tweets, Twitter is the ideal social network for spreading news, discussing opinions, and finding customers;

2. It is an effective communication tool-get real-time data on any mention of your brand, hashtag associated with you, and engage in discussions with users;

3. Twitter-a source of traffic-given the requirements for the length of a tweet, integrating a Twitter account with the main web resource increases traffic, brand awareness, and subscriber loyalty;

4. Twitter = search engine — with the development of hashtags, Twitter began to compete with search platforms for tracking news;

5. It improves your SEO performance — tweets with the exact occurrence of the keywords you are interested in can appear in the Google search results in high positions;

6. Twitter helps to increase sales, especially in B2B — according to research, small and medium business that is moving in Twitter, is 69% more sales than companies that don’t promote your business in this social network;

7. Twitter is dominated by user-generated content polls and studies ExacTarget show that 61% of Twitter users involved in content creation for brands and businesses.


Internal Twitter research confirms that maintaining an account on this social network increases brand awareness and blog readability by 75%.


General rules


You should immediately establish a culture of information submission and communication from the account. Frequent jumps to different approaches may not appeal to your users. We have come up with a check-list that will help you in drawing up your Twitter policy:


What type of content to post? 


The main thing to remember is that Twitter is an ideal tool for announcing regularly appearing content, the media can not do without it so try to use it to attract an audience to your company’s blog or to the other Social Media. 

Don’t forget about the entertaining twits, but also don’t post them too often because it can just irritate people. 


How often post it? 


You need to choose the time when your target audience is ready to consume it, and decide whether to post it immediately as it arrives, as the media do, or distribute it in time intervals.


What to do if there are not enough info reasons to publish? 


Here, on the one hand, there is a question you are going to “post cats”. On the other hand, do you have the opportunity to expand the range of information at the expense of not so significant, but still useful? For example, you can initially post information only about the novelties and events, and later begin to tell about those that are interesting, even if not to a wide range of readers, but still popular (even within a separate genre). 


Write each post or generate it automatically? 


If, taking into account the specifics of your project, you get the second one without losses — then it will be a little easier for you. But remember, Twitter, due to the limited format, is extremely capricious to autoposts. Will they be accurate enough, will they be able to correctly submit the announced material? And manual input still gives you more opportunities to use hashtags, which are one of the ways to promote.


Subscribing to users helps to promote blog? 


Especially cool, or consider themselves such companies, projects and celebrities do not subscribe to users — they only broadcast. This, in addition to a certain touch of snobbery, will also not allow you to engage in massfoloving, which can be useful to you as the first step of promotion, even if not indisputable. And your subscription will also flatter a considerable part of users.


How to communicate with users? 


There are projects, especially those that are not subscribed to anyone, that do not respond to other users ‘ comments. It’s terrible, of course. To communicate under the brand name with your users in the social network on their initiative — this is wealth! But there is a caveat. 


Discussing your content (responding to comments and comments) is necessary and important. You can go further and ask “how are you?”, congratulate on your Birthday. This is more time-consuming and carries the risks of personal communication. 


If you decide to do this, it is better not to write off via tweets. As a rule, when users first meet you, they go to your account page and study the latest tweets for relevance to their queries. And if they see that there is more personal communication than useful information, they will leave and not return. Fortunately, there are personal messages on Twitter, and they are not limited to the amount of text (recently).


The main thing in promoting a business on Twitter is to make a step-by-step plan and follow it. Move consistently and the promotion of your Twitter account will turn into a comfortable and convenient process from the painstaking process of creating a profile to launching ads on Twitter.

Merchandising for “Nasha mama” in the chain of hypermarkets “Karusel”

The goal of merchandising is to increase the external attractiveness of products for the customer. The basics of consumer psychology, the latest marketing trends, and the conclusions drawn from the analysis of how competitors work are used.   Today we will tell you about our project for the brand “Nasha mama”.   Goals and objectives   Our goal was to deliver and install the mounted shelves (additional sales locations) and display the products in the company’s retail outlets.   Period: August-October, 2018.   Geography: cities of the Central Federal District.   About the customer   Brand “Nasha mama” is a major Russian manufacturer of products for children, pregnant women and nursing mothers.   The company’s assortment includes: hypoallergenic cosmetics, hygiene products, clothing, baby cots, etc. In total, the company produces and sells more than 1,200 products.   In addition, “Nasha mama” has ample opportunities for the sale of safe cosmetics, as it owns its own production in the Moscow region. Thanks to this, the brand became successful in the market and gained wide recognition.   In 2018, the owners contacted our agency with the task of selecting and coordinating promotional staff for the installation of additional sales locations and product displays.   Implementation   We have been working on the project for 3 months. Our agency team was responsible for the following tasks:   Search and training of personnel   CLEVER marketing managers focused all their efforts on finding staff to send to work in stores. The matter was complicated by the fact that it was necessary to find performers for different cities of Russia at once. The geography of our work extended to the Moscow, Leningrad, Lipetsk regions, Tatarstan and other regions of Russia.   Nevertheless, our employees successfully coped with the task.   The next stage was the delivery and installation of shelves.   Shelf delivery and installation   Installing additional sales locations is a powerful merchandising tool. It helps to attract the attention of customers thanks to the competent design, which will distinguish the rack from other shelves in the store. As a rule, popular positions or products that are included in the promotional program are laid out on them.   It is extremely important to make sure that not only the shelf is externally attractive, but also the goods on it look so that people immediately want to buy them. That is why the third task of our employees was the display of products.   Product display   The placement of items on the shelves should not be chaotic, but follow certain rules. The price, appearance, purpose, and other properties are taken into account.   Proper placement is a great way to put products in the best light and raise sales.   Reporting   We conducted strict reporting, provided the client with a photo report on the results of our employees ‘ work at the points in time. To confirm the fact of work, the merchandisers took 3 types of photos: the address of the outlet,…

Influencer Marketing in TikTok for Garmin

Collaborations with bloggers can give an impetus to the development of your business. In order for advertising to bear fruit, it is necessary to choose the right platform for the dissemination of information, choose blogs based on the subject and parameters of the target audience, as well as competently conduct negotiations so that cooperation is beneficial for both sides.   Today we will talk about how to use influence marketing to promote smartwatches.   Goals and objectives   Our goal was to spread the word about the Garmin smartwatch line through the publication of promotional videos in TikTok.   To achieve the goal, the following tasks were set:   1. Find relevant blogs by topic.2. Agree on cooperation. 3. Deliver products for review. 4. Provide reporting.   Before proceeding to the story about the project, we will give a few words to the customer.   About the customer   We have been working with Garmin for many years – the company trusts us with complex projects, and each time is satisfied with the result.   This time, our goal was to promote the Venu Sq Music Edition watch line.The models in this series are designed for people who lead a healthy lifestyle. The device tracks important health indicators (heart rate, amount of sleep, stress level, etc.). In addition, it can work without recharging for 6 days, can be used for contactless payments, calls and Internet access.   With the help of a watch, a person can monitor the state of the body, plan workouts and rest, measure health indicators and, of course, select and download music for classes.   Implementation   During the negotiations, it was decided to order paid placement from popular TikTok bloggers. The search was focused among channels about sports, nutrition, and training. In this way, we hoped to attract an audience that would be potentially interested in buying the client’s products.Did we manage to achieve our goal? We will tell you more!   So, we were faced with the following tasks:   Search for performers   To implement the project, we searched for channels in the TikTok app. The selection took into account the topic of blogging, the number of subscribers and the average number of views of recent videos, which helped to predict the coverage of videos with advertising integration enabled.   Together with the customer, it was decided to offer the recording of commercials to 4 large ticktockers:   1. Ekaterina Hristas-the girl records entertaining and motivating videos about weight loss and a healthy lifestyle, gives recommendations and offers effective ways of training for different muscle groups.2. Vera Biryukova is an Olympic champion in rhythmic gymnastics and runs her own channel, where she shares her daily sports routine, gives advice to those who are interested in gymnastics and stretching.3. Daria Chepyzhko, whose blog is dedicated to magic tricks and funny tricks. The girl reveals the secrets of magic tricks so that everyone can repeat them on their own.4. Daria Chumakova shoots funny videos from…

How to realize an advertising campaign in Vkontacte: main rules

Should you run advertising campaign in VKontacte? Does it work or not? According to survey, it works, but not for everyone, just like any other ad. The result of the promotion depends on the nature of the business, targeting settings, and ad design. So the only way to find out is to try and experiment.   In this article, we will show you a simple example of how to launch an advertising campaign in VKontakte, what settings to experiment with to increase the effectiveness of advertising, and where to look for help if you have any questions.   Step 1. Determine your advertising budget   The minimum amount is 500 rubles, less is technically impossible. We recommend that you first take 4-5 thousand rubles to test the channel. This money will be spent on several ads with different settings that will help you find the right strategy.   The VKontakte payment system is advanced — the budget needs to be replenished in advance, before launching ads. You won’t spend more than you plan to.   Step 2. Learn the rules and recommendations of VKontakte   Before you top up your advertising budget, read the general principles and restrictions. Because it is not easy to return money from the advertising cabinet.   You must find the answers to the questions:   1. Will the moderators of VKontakte allow advertising on my topic? 2. Will my landing page (website, landing page) be allowed for advertising? 3. Are the images and texts that I want to use in my ads suitable?   Learn the rules of advertising on VKontakte. There are requirements for the text and image. As well as restrictions imposed by the law — for example, which topics can not be promoted on VKontakte. Make sure to check if your car is there.   Examples of restrictions:   1. if you are engaged in network marketing, your ads will not be approved by the moderators; 2. if you want to advertise an online food store, you will be required to submit documents for the products; 3. if your site has an order form, but no information about the use of personal data is issued, you will not be allowed to send advertising to it.   VKontakte moderators check each ad for compliance with all requirements. This takes up to 12 hours maximum, but is usually moderated in 1-2 hours.   Step 3. Select the ad format   Click on the “Create Ad” button in the upper-right corner of the advertising cabinet, you will be taken to a page with ad formats. VKontakte offers 2 types of advertising for business:   1. Advertising entries in the news feed (visible on computers, tablets, and mobile devices). 2. Ads on the site pages, under the menu on the left (visible only on computers).   It is better for an online store to use the first option — advertising in the feed. It is more likely to catch the eye of a potential buyer than…