SMM Instagram account ideas_tatoo
Specialists of Clever marketing provide a wide range of services in the field of internet-marketing. One of the directions is creation of communities and its promotion in social networks.
Work on the Instagram account ideas_tatoo started in November 2015. It is dedicated to the subject: tattoos. At the time of the account promotion, the number of subscribers was 70,000.
Period of realization: November 2015 – to date.
Purposes
Promotion of account ideas_tatoo in Instagram (increasing number of new subscribers and interest of audience to project).
Tasks
As a part of preparation for the project, the following range of activities was defined:
- 1. Analysis of competitive accounts (working out Instagram profiles with similar topics).
- 2. Development and approval of a content plan.
- 3. Selection of high-quality content by subject (work with tattoo artists, selection of suitable photos and their regular posting).
- 4. Constantly posting valuable content in community.
Realization
Specialists of Clever marketing conducted a number of activities to promote account in Instagram:
- 1. Rebranding.
- 2. Corporate identity development (avatar, description).
- 3. Creating a content strategy.
In future, the field of work was expanded. There was a need in:
- 1. Continuous support in the form of daily publications (posting content on the subject).
- 2. Analysis of audience, deleting spam.
- 3. Community management (establishing feedback with the target audience).
Results
During 3 years of working on the project, the team’s specialists managed to achieve good results in the field of SMM in Instagram:
- 1. Increased the number of views.
- 2. Stable growth in reach.
- 3. The number of subscribers increased from 70,000 to 223,000.
- 4. The total number of collected likes is 1,600,000.
Promotion of account continues. Posting unique and creative content (2 posts per day) is carried out daily.