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Training of promo personnel for the retail chain “Lenta”

12.03.2021

“Lenta” is a Russian chain of hypermarkets and our permanent partner. We have been cooperating with the brand for 3 years, and we have a number of successful cases for the company, including projects for organizing promotions, opening new outlets, promoting the company on the Internet (creating a website, advertising in social networks).

 

In December 2020, the customer again applied to our agency with the task of finding and hiring promoters for the promotion in stores.

 

Goals and objectives

 

The goal of the project is to find and coordinate promoters to register loyalty cards in the hypermarkets “Lenta”.

 

We were faced with the following tasks:

 
  1. 1. Search, hire, and train personnel.
    2. Provision of materials (clothing).
    3. Reporting.
 

Geography: cities of Russia.

 

Period: December 2020.

 

Next, we will tell you about the stages of working on the project in stages.

 

Implementation

 

Search and hire of promoters

 

The main contractor of Lenta was not able to fully cover the entire scope of work, which resulted in a shortage of staff. The customer immediately contacted us, and we immediately got down to business.

 

We had only one day to close the gap in the lack of promoters, find them and negotiate about cooperation. Thanks to the clear and well-coordinated work of our managers, we managed to recruit a team of 38 people.

 

We are especially proud of the fact that on December 31, we managed to send 64 people to the stores at a time. To gather such a large number of people on a festive day at first seemed like an impossible task, but we managed to do it. An additional complication was that we worked in a number of Russian cities at once, including retail outlets in St. Petersburg and the regions.

 

Staff training

 

In order for the work to pass without hitches, it is necessary to clearly explain the duties to employees.

 

The promoters had to arrive at the store at the right time and help customers with the registration of loyalty cards during the day. They moved around the hall, told visitors about the conditions of participation in the promotion, the advantages of the card, and answered questions.
Providing employees with materials (clothing)

Themed clothing additionally attracted attention and motivated people to come up and find out the details of participation in the campaign.

 

Each promoter was provided with clothing in corporate colors: a cap with the brand’s logo, a sweatshirt with the words (“All inclusive for your benefit”, “I will help you issue a card”), as well as a shoulder bag.

 

Reporting

 

At the end of the project, we summed up the results and provided the client with full reporting.

 

The company trusts us with a full range of tasks, including personnel search, coordination, procurement of materials, installation of equipment and logistics. From time to time, we prove that a well-coordinated team work is a guarantee of success in the implementation of a project of any level of complexity!

 

Results

 

We are proud of the results, because we managed to recruit promoters in a short time and send them to the stores. Thanks to our assistance, all the planned promotions were held in the stores.

 

We did it:

 
  1. 1. Increased customer loyalty.
    2. Attracted people’s attention to new discount cards.
    3. Increased card sales in selected regions.
 

Conclusion

 

The team of Clever marketing is not afraid of urgent tasks, the implementation of which is given a minimum period of time. We will immediately get to work and do everything in our power to complete the project by the scheduled date.

 

Do you want to see this for yourself? Leave a request, and we will contact you to discuss the project!

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