What online shops should do to boost their sales in Russia?
Nowadays, purchasing in online stores is very poplular because of COVID19. In Russia, e-commerce is also booming despite the fact that population incomes reduced. So it is a good time to boost sales in your online shop or start e-commerce in Russia.
To do it, you should know how Russians behave shopping on the internet.
The top categories for Russian shoppers have remained relatively stable, even during period of COVID19 Food is the most popular category, and covers a broad range of products. People order both products and delivering meals. The second category is electronics because many people began to learn or work at home. The third is cosmetics and clothes.
60% of Russian online shoppers decide on purchases based on the low prices offered. 24% of users are willing to pay more for goods that are produced by brands they know. 17% find the reputation of the retail site to be important when making their purchase.
As is well known, globally mobile phone users generate most of Internet traffic, but in our country people prefer to purchase using the computers (61%). Only 35% go shopping on smartphones and 4% – on tablets. Meanwhile, average purchase check of tablet users is the highest.
Taking into account these facts, you should develop your online shop.
Some advice from specialists of Clever marketing how to start Increasing sales online today:
- 1. Adapt your site to different devices: computers, smartphones, tablets. Experts predict that by the end of 2021 73% of purchases in e-commerce will be performed on the mobile devices.
- 2. Work on your reputation on the internet: analyze the situation, negative reviews of users and improve services. Answer every question and objection.
- 3. Choose SMM as a marketing channel to communicate your target audience. In China over 55% of users make purchases on Social Media. In Russia this rate is only 11%, but it will grow because of functionality development of VKontakte, Odnoklassniki, Facebook, Instagram.
- 4. Implement voice assistant to your website. It is projected that by the end of 2020 half of all search requests will be fulfilled by use of voice. Moreover, 41% of users make purchases using voice assistant.
- 5. Don’t forget about SEO-optimization. For example, you can publish some useful articles about goods you sell.
- 6. Use contextual advertising in Yandex.Direct. It is one of the best methods to promote your online shop.
- 7. Implement AR and VR technologies. Based on a study, 71% of people said that they would make purchases in the online shop if it would use VR or AR technologies.
- 8. Provide as many payment options as possible.
- 9. Personalization is everything. To attract attention of users, sites of shops use their browsers histories and information about their previous purchases to recommend goods based on their interests and needs.
- 10. Use remarketing.
And if you need a help with promotion your online shop in Russia, contact us! We know how to do it!