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Promotion of RosBusinessConsulting on Alfa Future People

03.11.2020

The organization of a promo zone for a large media holding RosBusinessConsulting is listed in the piggy bank of successful projects of Clever marketing. This is an organization that includes a TV channel, magazine, newspaper, and news Agency.

 

Thousands of people visit the RBC Internet portal every day to find out the latest world and Russian news in various spheres of life, from sports to cryptocurrency.

 

In 2018 and 2019, we conducted PR campaigns aimed at strengthening the positive image of the brand. How it was – read the article.

 

Goals and objectives

 

The Agency’s team had the following goals:

 
  1. 1. Improve the client’s image indicators by attending a music festival.
    2. Increase awareness by telling stories about the media holding and its projects.
    3. Increase the loyalty of viewers and readers, and attract a new audience.
 

We have divided the goals into tasks:

 
  1. 1. Rent and arrange a site.
    2. Buy the necessary equipment (press machines, branded clothing for staff, etc.).
    3. Find and train employees (promoters, hostesses).
 

Period: 2018, 2019

 

First, let’s say a few words about the Alfa Future people festival.

 

About the festival

 

Alfa Future People is one of the largest Russian festivals dedicated to electronic music and modern technologies. Each year it has its own theme.

 

In 201i and 2019, the festival was held 5 and 6 times, and visitors could not only enjoy the performances of world-famous DJs, but also visit 5 exhibition zones divided by topics: health, communication, self-development, safety and technology.

The guests tested fashionable gadgets that aim to make everyone’s life easier and better. For example, you could go to the baroox mobile pressure chamber, inside which you can breathe clean oxygen (helps relieve fatigue), attend lectures in the “lecture hall”, or try your hand at games using the new virtual reality glasses from PlayStation.

 

The event is held annually in Nizhny Novgorod, attracting tens of thousands of people. The audience consists of active young people who are interested in technical inventions, business and culture. This audience is the target audience for the RBC media holding, so we have focused our efforts on attracting the attention of as many people as possible.

 

Next, we will tell you in detail about the stages of work.

 

Realisation

 

The project was implemented in the following areas:

 

Zone rental

 

We have prepared a platform for hosting promo staff and guests. It was a separate tent where people could learn more about RBC, learn about the brand, future plans, and planned activities.

 

The organizer provided us with a favorable location with high traffic. RBC also collaborated with the organizers and posted news materials about how the event is going and what activities are worth visiting. Our client became the official guide and information partner of the festival. This also had a positive impact on the popularity of our zone.

 

Purchase and installation of equipment

 

In order to attract guests, we also placed a press room where you could take photos. Purchase, installation and installation were also left to us. It was extremely important for us to get people interested, so we branded the equipment and clothing of employees so that the logo would quickly become fixed in people’s memory.

 

We also delivered audio and video equipment. The whole process was busy, which was later useful for compiling reports.

 

Finding and hiring employees

 

We found and trained staff who told people about RBC projects and the conditions for participating in them.

Employees also distributed information booklets so that people could learn more about the information. At the entrance, people were met by a hostess who helped them navigate the place.

 

The mechanics of the event

 

We made a plan based on the overall schedule of the festival and its venues. We have planned our work so that guests can freely approach, ask questions and get the necessary information.

 

An endless line of people lined up in front of our tent, which indicates the brand’s popularity among the festival audience.

 

After the end of the PR campaign, we summed up the results.

 

Results

 

We achieved great results:

 
  1. 1. We were able to improve the customer’s image indicators. Live communication with the target audience remains one of the most powerful tools for brand promotion.
    2. Our site was visited by more than 10,000 people, many of whom later became regular viewers and readers of RBC. Keeping in mind that more than 50 thousand people attended the event, we can say with confidence that we have achieved an excellent result.
    3. We were able to attract people who didn’t know about media holding before.
    4. Promotion of projects helped to raise people’s interest and attract them to participate.
 

Conclusion

 

The Clever marketing advertising Agency will organize a PR campaign of any scale for you. We will tell you about you and your services at the all-Russian music festival, prepare a script, solve organizational issues and provide a detailed report on the work.

 

In addition, we provide services for organizing exhibitions, product presentations, opening retail outlets, and much more!

Targeted advertising in Instagram for dealer and manufacturer of medical equipment

Our agency has a large experience in setting up targeted advertising in various social networks. Before launching a campaign, we will analyze the audience, create relevant ads and develop creatives based on the customer’s wishes.   In 2020, we set up targeting for Endomed – a distributor of medical equipment.   Read more in the article.   Goals and objectives   The goal of the project was to increase the number of orders for products.   To achieve it, the following tasks were set:   1. Analysis and parsing of the target audience2. Creating the concept of advertising publications (texts, creatives)3. Launching and tracking campaigns4. Summary of results, preparation of reports   Before we share the project, let’s have a few words with the company.   About the customer   Endomed is a dealer and manufacturer of endoscopic and electrosurgical equipment, endoscopic systems and systems for the diagnosis of osteoporosis, as well as devices for video capsule endoscopy. In addition, the company is a service center – repairs devices, provides advice on their operation for medical personnel and conducts training sessions.   The brand has been cooperating with private and public hospitals for 24 years, providing them with high-quality equipment.   Over the years, Endomed has managed to serve more than 3,000 customers.We started working with the organization in 2020, and one of the areas of promotion was setting up targeting in the social network Instagram.   Implementation   Analysis and parsing of the audience   The company has a website, and is also promoted through Instagram. The page contains news, information and sales posts.   When collecting the audience, the following parameters were taken into account: gender, age, social status, field of activity and interests.   We used several sources for parsing:   1. Subscribers to the pages of your competitors 2. People interested in these topics: medicine, endoscopy, gastroenterology, rheumatology and osteoporosis3. Medical organizations (selected addresses based on the “medicine” interest).   Using the collected categories and selected parameters, we created a look alike audience.   A Facebook pixel was also installed to collect visitors from the client’s site.   After collecting and segmenting the database, we started preparing texts and visualizations.   Development of advertisements   Images and videos play a key role in Instagram. They should be attractive, bright and catchy. We have created a number of creatives in the corporate style (red and white colors). Examples of announcements We had several campaigns, so the creatives changed every week.   We also wrote sales texts taking into account the wishes of the customer and the needs of customers, described the characteristics and advantages of the products. Examples of announcements The last stage was summing up the results and preparing reports.   Analytics and reporting   We provided the client with both interim reports and full-month totals. During the operation we monitored the reaction of users.   Each individual campaign was analyzed by performance parameters, which helped to make changes in time and offer ideas that…

Promotion of medical centers in Russia

Many clinics in Europe and USA are popular in Russia. Also the amount of the monthly searched keywords, regarding medical services or medical centres, is huge. So, an active online advertising of medical services would definitely attract more Russian patients.   Due to the situation with COVID-19, of course, less of them will be able to use the services of medical centers in the nearest future, but if you start your advertising campaigns now, it will be a good contribution for your company, a sort of investment.   Why do Russians choose foreign private clinics?   Unfortunalitely, the level of service and medicine, by and large, in Russia isn’t very high. There are also a lot of private medical centers where people can get tested or use some other services, but the prices are really too high. So if there is a choice between foreign clinic and Russian with the same price list, it is better to choose the first ones.   Moreover, there are some services and medical supplies that people cannot simply find in Russian hospitals. That’s the reason why they are obliged to go to the other counties to get them.   Other reasons are better standards, high technology, more research and medical experiences in the foreign medical centers.   Usually, Russian patients prefer clinics in Germany and Israel due to the geographical position and high level of medicine in general. More popular, but also in demand the following countries – Turkey, Singapore, Swiss, France, USA, Poland, Hungary, Czech Republic, Lithuania and further Eastern Europe.   What services and domains are the most popular?   There are some services and domains that are especially in demand among Russian patients. For example:   1. Cardiology and cardiac surgery.2. Oncology.3. Eye surgery.4. Orthopedics.5. Plastic surgery.6. Neurosurgery.7. Check up programs.8. and medical rehabilitation.   As you can see, these fields require high-end technology for medical treatments and diagnostics so it’s a reason why people choose them. To attract attention to these services and to clinics in general, it’s important to know how to build a marketing strategy.   How to promote medical centers in Russia?   First thing that you should do is to translate your website in Russian and create communities in Russian Social Media. It is really indispensable because even people with high income in CIS countries don’t speak English or other languages and it’s more comfortable and easier for them to read information in their native language.   When you finish with translation and creation of new groups in Social Media, you could start your marketing.   There are many methods to attract patients to your clinics, but the most effective are SEO, contextual advertising, ORM/SERM, SMM.   SEO Yandex   Yandex is the biggest search engine in CIS region so you should start promotion there. In our other articles we have already told about this method.   In general, there are several parts, how to make the website optimized for search engines:   1. Onpage SEO.2.

Beauty-marathon in “Rive Gauche”

We have been cooperating with Rive Gauche for a number of years. The company is our regular customer and partner. We have already held more than 10 promotions for the brand, including festive openings of new outlets in different regions of the country.   In March of this year, representatives again approached us to organize events dedicated to International Women’s Day. In the framework of the event visitors were able to receive gifts, free makeover and discounts on products.   From March 1 to 9, events were held in a number of cities. We were responsible for holding “Client Days” in St. Petersburg, Rostov-on-Don, Yekaterinburg and Kazan.   Goals and objectives   The customer has set 4 goals for us:   1. To hold a festive event in the retail outlets.2. Announce current and future discounts.3. Increase store traffic.4. Strengthen the positive brand image in the selected regions.   To achieve the goals, the following tasks were set::   1. Development of mechanics and scenario.2. Search, hiring and training of staff.3. Technical support and design of the zone.4. Summarizing results, providing reports.   Period: March 7-8, 2020.   Implementation   We organized an event that lasted 2 days in a row.   Next, we will tell you more about each area of work:   Script development   We have worked out the plan taking into account the timing. It was important for us to calculate the time to have time to install the equipment, create a festive decoration and coordinate the staff. The host had to tell visitors about the history of the creation and favorable offers from Rive Gauche, timed to coincide with the holiday. At the same time, he moved around the hall, communicated with visitors, learned their mood and the purpose of visiting the store.   In addition, he had to offer visitors to use the free services of a make-up artist and make-up using a certain brand of cosmetics. On March 7, products from Chanel were used, and on the 8th – Giorgio Armani.   Finding and hiring employees   We found the host, who was instructed in advance and prescribed the text.   We were also responsible for coordination, introduced him to consultants and make-up artists with whom he needed to communicate and interact.   Additional instruction was given by makeup artists, who told the guests about cosmetics, its advantages and application methods.   On-site consultants worked to tell customers about the best offers, offered to buy certain cosmetics and perfumes.   Additionally, photographers and a video operator were hired to film the process.   Technical support   Our task was to prepare the site and bring all the necessary equipment.   We found and installed microphones, speakers, and checked the sound quality.   Previously, the location of zones in the store was studied so that the staff could quickly navigate the places (photo zone, make-up stations, sections, etc.).   In addition, we have installed advertising materials: a press release, a banner, a design (balls).