Promotion of RosBusinessConsulting on Alfa Future People
The organization of a promo zone for a large media holding RosBusinessConsulting is listed in the piggy bank of successful projects of Clever marketing. This is an organization that includes a TV channel, magazine, newspaper, and news Agency.
Thousands of people visit the RBC Internet portal every day to find out the latest world and Russian news in various spheres of life, from sports to cryptocurrency.
In 2018 and 2019, we conducted PR campaigns aimed at strengthening the positive image of the brand. How it was – read the article.
Goals and objectives
The Agency’s team had the following goals:
- 1. Improve the client’s image indicators by attending a music festival.
2. Increase awareness by telling stories about the media holding and its projects.
3. Increase the loyalty of viewers and readers, and attract a new audience.
We have divided the goals into tasks:
- 1. Rent and arrange a site.
2. Buy the necessary equipment (press machines, branded clothing for staff, etc.).
3. Find and train employees (promoters, hostesses).
Period: 2018, 2019
First, let’s say a few words about the Alfa Future people festival.
About the festival
Alfa Future People is one of the largest Russian festivals dedicated to electronic music and modern technologies. Each year it has its own theme.
In 201i and 2019, the festival was held 5 and 6 times, and visitors could not only enjoy the performances of world-famous DJs, but also visit 5 exhibition zones divided by topics: health, communication, self-development, safety and technology.
The guests tested fashionable gadgets that aim to make everyone’s life easier and better. For example, you could go to the baroox mobile pressure chamber, inside which you can breathe clean oxygen (helps relieve fatigue), attend lectures in the “lecture hall”, or try your hand at games using the new virtual reality glasses from PlayStation.
The event is held annually in Nizhny Novgorod, attracting tens of thousands of people. The audience consists of active young people who are interested in technical inventions, business and culture. This audience is the target audience for the RBC media holding, so we have focused our efforts on attracting the attention of as many people as possible.
Next, we will tell you in detail about the stages of work.
The project was implemented in the following areas:
We have prepared a platform for hosting promo staff and guests. It was a separate tent where people could learn more about RBC, learn about the brand, future plans, and planned activities.
The organizer provided us with a favorable location with high traffic. RBC also collaborated with the organizers and posted news materials about how the event is going and what activities are worth visiting. Our client became the official guide and information partner of the festival. This also had a positive impact on the popularity of our zone.
Purchase and installation of equipment
In order to attract guests, we also placed a press room where you could take photos. Purchase, installation and installation were also left to us. It was extremely important for us to get people interested, so we branded the equipment and clothing of employees so that the logo would quickly become fixed in people’s memory.
We also delivered audio and video equipment. The whole process was busy, which was later useful for compiling reports.
Finding and hiring employees
We found and trained staff who told people about RBC projects and the conditions for participating in them.
Employees also distributed information booklets so that people could learn more about the information. At the entrance, people were met by a hostess who helped them navigate the place.
The mechanics of the event
We made a plan based on the overall schedule of the festival and its venues. We have planned our work so that guests can freely approach, ask questions and get the necessary information.
An endless line of people lined up in front of our tent, which indicates the brand’s popularity among the festival audience.
After the end of the PR campaign, we summed up the results.
We achieved great results:
- 1. We were able to improve the customer’s image indicators. Live communication with the target audience remains one of the most powerful tools for brand promotion.
2. Our site was visited by more than 10,000 people, many of whom later became regular viewers and readers of RBC. Keeping in mind that more than 50 thousand people attended the event, we can say with confidence that we have achieved an excellent result.
3. We were able to attract people who didn’t know about media holding before.
4. Promotion of projects helped to raise people’s interest and attract them to participate.
The Clever marketing advertising Agency will organize a PR campaign of any scale for you. We will tell you about you and your services at the all-Russian music festival, prepare a script, solve organizational issues and provide a detailed report on the work.
In addition, we provide services for organizing exhibitions, product presentations, opening retail outlets, and much more!