Promotion of website


High positions of the site in search engines, high traffic of visits and active users who comment on materials and share them with friends – this is what the promotion of Internet sites is aimed at.


Today we will tell you how the work on promotion went fot the site:


Goals and objectives


We had 2 goals:

  • 1. Analyze information on the subject.
  • 2. Fill the site with relevant content.

To achieve these goals, the following tasks were set:

  1. 1. Perform a comprehensive analysis of competitive sites.
  2. 2. Collect relevant queries on topics in the Internet.
  3. 3. Creating and publishing materials as part of SEO optimization.

Before describing the process of promotion, let’s give a few words about the project.


About the customer is a site created for people interested in the topics of labor organization, opening and running a business, investment and earnings.

Users will find articles on the following topics here: tips for creating a competent resume, rules of business communication and team psychology, various acts, contracts and forms of documents for downloading, as well as articles on crediting and finance.


Since 2019, Clever marketing has been promoting it.


Next, we will tell you more about each stage of the work.




Analysis of the competitive sites


There are a number of similar sites on the Internet.


After analyzing the competitors, we have compiled a list of positive and negative aspects.


We looked at user activity, noting popular queries that people will be interested in.


As a result, a cluster of keywords for search queries was collected for inclusion in texts.


After the analysis, we moved on to creating a suitable content.


Writing SEO – optimized content


The information is presented in 5 sections:

  • 1. Credits and loans (ideas for earning money, banks, investments).
  • 2. Contracts and sample documents
  • 3. Acts, forms and blanks (samples, rules for filling in).
  • 4. Resume (instructions for drawing up and formatting, examples).
  • 5. Change of workplace (types of layoffs, useful tips).

We continue to create, provide keywords, and post new articles. In the meantime, let’s talk about the next stage.




To increase traffic, we created and developed groups in social networks: Facebook, Odnoklassniki, Vkontakte and Instagram.


We regularly post inspiring quotes about business on our Instagram blog, and on other platforms we leave links to articles that people can use to get to the main resource.


In total, social networks have more than 28 thousand subscribers!


Design and layout


We set a goal to create a convenient and functional website.


A minimalistic design was chosen, with red and white colors.


We have divided the content into 5 categories. A person looking for information on a specific topic can immediately go to the appropriate tab.


In addition, we removed all errors in the code, made a new line, and optimized the site for viewing from your computer and phone.




A part of the work was the design of articles for easy reading: paragraphs, pictures, numbered lists.


At the end of the text there are links to other similar texts, which helps the user stay on the site longer.


The guest can immediately share content using widgets for social networks (Facebook, Vkontakte, Twitter, Telegram).


To increase activity, we also publish anonymous surveys on current topics. For example, the latest survey titled ” How to save money in a crisis?» collected more than 700 responses.




Progress is still ongoing, but we can already sum up the interim results.
To date, the monthly attendance is an average of 200,000 people!


This is a great result, but we do not stop and continue working.




Clever marketing will create a full-fledged site for you and provide services for its comprehensive support: SEO optimization (external and internal), filling and attracting the audience through various channels, creating the design and concept of your site.

Targeted advertising in Instagram for dealer and manufacturer of medical equipment

Our agency has a large experience in setting up targeted advertising in various social networks. Before launching a campaign, we will analyze the audience, create relevant ads and develop creatives based on the customer’s wishes.   In 2020, we set up targeting for Endomed – a distributor of medical equipment.   Read more in the article.   Goals and objectives   The goal of the project was to increase the number of orders for products.   To achieve it, the following tasks were set:   1. Analysis and parsing of the target audience2. Creating the concept of advertising publications (texts, creatives)3. Launching and tracking campaigns4. Summary of results, preparation of reports   Before we share the project, let’s have a few words with the company.   About the customer   Endomed is a dealer and manufacturer of endoscopic and electrosurgical equipment, endoscopic systems and systems for the diagnosis of osteoporosis, as well as devices for video capsule endoscopy. In addition, the company is a service center – repairs devices, provides advice on their operation for medical personnel and conducts training sessions.   The brand has been cooperating with private and public hospitals for 24 years, providing them with high-quality equipment.   Over the years, Endomed has managed to serve more than 3,000 customers.We started working with the organization in 2020, and one of the areas of promotion was setting up targeting in the social network Instagram.   Implementation   Analysis and parsing of the audience   The company has a website, and is also promoted through Instagram. The page contains news, information and sales posts.   When collecting the audience, the following parameters were taken into account: gender, age, social status, field of activity and interests.   We used several sources for parsing:   1. Subscribers to the pages of your competitors 2. People interested in these topics: medicine, endoscopy, gastroenterology, rheumatology and osteoporosis3. Medical organizations (selected addresses based on the ”medicine” interest).   Using the collected categories and selected parameters, we created a look alike audience.   A Facebook pixel was also installed to collect visitors from the client’s site.   After collecting and segmenting the database, we started preparing texts and visualizations.   Development of advertisements   Images and videos play a key role in Instagram. They should be attractive, bright and catchy. We have created a number of creatives in the corporate style (red and white colors). Examples of announcements We had several campaigns, so the creatives changed every week.   We also wrote sales texts taking into account the wishes of the customer and the needs of customers, described the characteristics and advantages of the products. Examples of announcements The last stage was summing up the results and preparing reports.   Analytics and reporting   We provided the client with both interim reports and full-month totals. During the operation we monitored the reaction of users.   Each individual campaign was analyzed by performance parameters, which helped to make changes in time and offer ideas that…

Promotion of medical centers in Russia

Many clinics in Europe and USA are popular in Russia. Also the amount of the monthly searched keywords, regarding medical services or medical centres, is huge. So, an active online advertising of medical services would definitely attract more Russian patients.   Due to the situation with COVID-19, of course, less of them will be able to use the services of medical centers in the nearest future, but if you start your advertising campaigns now, it will be a good contribution for your company, a sort of investment.   Why do Russians choose foreign private clinics?   Unfortunalitely, the level of service and medicine, by and large, in Russia isn’t very high. There are also a lot of private medical centers where people can get tested or use some other services, but the prices are really too high. So if there is a choice between foreign clinic and Russian with the same price list, it is better to choose the first ones.   Moreover, there are some services and medical supplies that people cannot simply find in Russian hospitals. That’s the reason why they are obliged to go to the other counties to get them.   Other reasons are better standards, high technology, more research and medical experiences in the foreign medical centers.   Usually, Russian patients prefer clinics in Germany and Israel due to the geographical position and high level of medicine in general. More popular, but also in demand the following countries – Turkey, Singapore, Swiss, France, USA, Poland, Hungary, Czech Republic, Lithuania and further Eastern Europe.   What services and domains are the most popular?   There are some services and domains that are especially in demand among Russian patients. For example:   1. Cardiology and cardiac surgery.2. Oncology.3. Eye surgery.4. Orthopedics.5. Plastic surgery.6. Neurosurgery.7. Check up programs.8. and medical rehabilitation.   As you can see, these fields require high-end technology for medical treatments and diagnostics so it’s a reason why people choose them. To attract attention to these services and to clinics in general, it’s important to know how to build a marketing strategy.   How to promote medical centers in Russia?   First thing that you should do is to translate your website in Russian and create communities in Russian Social Media. It is really indispensable because even people with high income in CIS countries don’t speak English or other languages and it’s more comfortable and easier for them to read information in their native language.   When you finish with translation and creation of new groups in Social Media, you could start your marketing.   There are many methods to attract patients to your clinics, but the most effective are SEO, contextual advertising, ORM/SERM, SMM.   SEO Yandex   Yandex is the biggest search engine in CIS region so you should start promotion there. In our other articles we have already told about this method.   In general, there are several parts, how to make the website optimized for search engines:   1. Onpage SEO.2.

Beauty-marathon in ”Rive Gauche”

We have been cooperating with Rive Gauche for a number of years. The company is our regular customer and partner. We have already held more than 10 promotions for the brand, including festive openings of new outlets in different regions of the country.   In March of this year, representatives again approached us to organize events dedicated to International Women’s Day. In the framework of the event visitors were able to receive gifts, free makeover and discounts on products.   From March 1 to 9, events were held in a number of cities. We were responsible for holding ”Client Days” in St. Petersburg, Rostov-on-Don, Yekaterinburg and Kazan.   Goals and objectives   The customer has set 4 goals for us:   1. To hold a festive event in the retail outlets.2. Announce current and future discounts.3. Increase store traffic.4. Strengthen the positive brand image in the selected regions.   To achieve the goals, the following tasks were set::   1. Development of mechanics and scenario.2. Search, hiring and training of staff.3. Technical support and design of the zone.4. Summarizing results, providing reports.   Period: March 7-8, 2020.   Implementation   We organized an event that lasted 2 days in a row.   Next, we will tell you more about each area of work:   Script development   We have worked out the plan taking into account the timing. It was important for us to calculate the time to have time to install the equipment, create a festive decoration and coordinate the staff. The host had to tell visitors about the history of the creation and favorable offers from Rive Gauche, timed to coincide with the holiday. At the same time, he moved around the hall, communicated with visitors, learned their mood and the purpose of visiting the store.   In addition, he had to offer visitors to use the free services of a make-up artist and make-up using a certain brand of cosmetics. On March 7, products from Chanel were used, and on the 8th – Giorgio Armani.   Finding and hiring employees   We found the host, who was instructed in advance and prescribed the text.   We were also responsible for coordination, introduced him to consultants and make-up artists with whom he needed to communicate and interact.   Additional instruction was given by makeup artists, who told the guests about cosmetics, its advantages and application methods.   On-site consultants worked to tell customers about the best offers, offered to buy certain cosmetics and perfumes.   Additionally, photographers and a video operator were hired to film the process.   Technical support   Our task was to prepare the site and bring all the necessary equipment.   We found and installed microphones, speakers, and checked the sound quality.   Previously, the location of zones in the store was studied so that the staff could quickly navigate the places (photo zone, make-up stations, sections, etc.).   In addition, we have installed advertising materials: a press release, a banner, a design (balls).