Festive opening of cosmetics store « Ulybka radugi » in Perm
We have hundreds of projects of opening retail outlets. We are always happy to receive new tasks from regular customers, and this time we will tell you about the opening of a new store « Ulybka radugi », which took place in April this year.
Read more in the article!
Goals and objectives
Our goal was to prepare the outlet for the festive opening, including:
- 1. Conducting master classes on make-up
2. Festive decoration of shop windows and facade
3. Recruitment and training of promotional personnel
Next, we will tell you in detail about the preparation of festive event to the opening.
First of all, we needed to prepare the point for the reception of the first buyers. In order to attract people’s attention, we decorated the entrance along the perimeter with balloons in the color of the « Rainbow Smiles » logo. Bright balls of all seven colors of the rainbow became a great addition to the interior and created a festive mood.
We have trained promo models. From April 22 to 24, the girls announced the event and distributed advertising leaflets in the hall of the shopping center. The dress code was observed – the promo models were dressed in spring dresses and suits.
The results were analyzed and sent to the client in the format of a summary report and a photo report for each day of the promotion.
On April 24 and 25, makeup workshops were held with a guest makeup artist. Everyone could watch the makeup process, ask the makeup artist questions and get useful recommendations.
The opening of a store is always a holiday for both the company and customers, as well as a wonderful occasion to organize a promotional event in honor of this. In the case of a brand that sells cosmetics and household products, a make-up master class turned out to be the best solution for attracting attention.
We were able to attract the attention of potential customers to the new outlet and increased traffic. Sales growth was noted!
The client was satisfied with the preparation and results of the campaign, and the promo models and the staff of our agency received the highest assessment of the quality of work.
Marketing agency « CLEVER marketing » – federal retailers throughout Russia trust us to organize and conduct events and promotions. We will take care of all issues related to the design of the store, merchandising, search for promotional staff and entertainment activities for customers. All together will help you achieve the desired goal in the form of increased sales!