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New restrictions in Russia due to the new COVID outbreak.

16.07.2021

The incidence of coronavirus is growing sharply in Russia. In Moscow, more than 5 thousand infected people are detected daily per day. Regions are introducing new restrictions. The main ones are here, in our new article.

 

Mandatory vaccination

 

Regions are gradually introducing mandatory vaccination against COVID-19, which more often affects employees of trade, catering, services, transport, healthcare and other categories. They were required to be vaccinated in more than 30 regions.

 

But Russia is also strengthening other measures to combat the coronavirus. Some of them coincide with the restrictions that were introduced in the regions with an increase in the incidence of diseases in autumn and winter, but some differ.

 

Restrictions and prohibitions for public catering

 

In almost 40 regions, cafes and restaurants are now unable to receive guests at night, but they work for takeaway and delivery. An exception was made for catering outlets at gas stations, airports, railway stations and bus stations. The ban on night work of restaurants in many regions is valid from 23: 00 to 07: 00, but in Transbaikalia, for example, catering closes at 21: 00 local time, and in Primorye restaurants and cafes can work until 02: 00.

 

Moscow restaurants are also prohibited from working at night, but this requirement does not apply to « COVID-19-free » points, that is, those where people vaccinated against coronavirus or people with negative PCR tests are allowed.

 

In many regions, visitors to shopping centers were forbidden to sit at tables near food courts. There they can only work for delivery and takeaway. But in some regions of the Federation, for example, the Tomsk Region, visitors to food courts were allowed not to take food with them, but the number of seats for planting was reduced by half.

 

Restrictions and prohibitions on mass events

 

The most popular measure to combat coronavirus is a ban or restrictions on mass events. In the Astrakhan, Vladimir, Leningrad regions, Perm Krai and other subjects of the Federation, events can only be held outdoors, although there the number of participants is limited or they may need a certificate of vaccination against coronavirus, a negative PCR test to pass.

 

Residents of the Nizhny Novgorod region who have been vaccinated, have had COVID-19 or have received negative test results will be allowed to attend events on » anti-covid « passes » Multipass 800″.

 

In some regions, for example, the Vologda Region, Transbaikalia, events are prohibited both indoors and outdoors.

 

Switching to remote work

 

Some regions that have canceled the requirement to transfer some employees to remote work with a decline in morbidity, are returning this rule. Since June 25, mandatory removal for at least a third of employees has been in effect in Moscow.

In the Moscow region, so far, they only recommend transferring as many employees as possible to a remote format. About 20 regions have so far been obliged or recommended to send only citizens from groups vulnerable to coronavirus-the elderly (over 65 years old), pregnant women, people with chronic diseases.

 

Reducing the occupancy rate of halls in cinemas, theaters and other institutions

 

In many regions, there is also a restriction on the occupancy of sports stands and auditoriums in cultural institutions (cinemas, theaters, concert halls, philharmonic halls, etc.). In general, the audience should occupy no more than 50% of the total capacity of the hall, in some regions, for example, Omsk, Nizhny Novgorod, Orenburg regions, Kalmykia, Karelia, they are allowed to occupy up to 75% of the seats.

 

Restrictions and prohibitions on the operation of children’s rooms in shopping centers and public catering

 

Children’s playrooms in shopping centers and restaurants do not work in many regions. In addition, in some regions (for example, in the Volgograd and Kaliningrad regions), minors are not allowed to visit public places without adults. In the Tver, Tomsk, and Vladimir regions, there are occupancy restrictions for children’s rooms — no more than 50% of visitors from the maximum capacity.

 

In the Yaroslavl region, children’s entertainment rooms in shopping centers are closed on weekends and holidays. In the Moscow region, you can visit them with the help of QR codes that are received by vaccinated people.

 

Other restrictions

 

Some regions have also banned the operation of nightclubs, discos, karaoke and hookah bars. Similar measures are in effect in Chuvashia, Tatarstan, the Republic of Mari El, the Rostov Region, and Kamchatka.

Since June 13, the Ivanovo Region has introduced a pass regime for everyone who comes to the region from Moscow, Kostroma and Yaroslavl. Those arriving should go to a two-week quarantine (it will not be necessary for vaccinated, recently ill or people with negative PCR tests).

 

Tuva became the first region that banned the operation of public transport on weekends, in Chechnya, the mask regime for passengers and drivers of public transport was tightened — they will not be allowed inside without masks.

 

In some regions, hotels are no longer inhabited without a vaccination certificate or a negative PCR test. Among them are the Astrakhan, Vladimir, Murmansk, Omsk, Pskov regions, Buryatia, Adygea, Kamchatka Krai, Dagestan. The most stringent measures for tourists are in the Krasnodar Territory.

 

From August 1, only vaccinated visitors will be settled in hotels there, even if they stay for a couple of days. You can get vaccinated on the spot — vaccination points will be opened directly in hotels and sanatoriums.

Restaurant business in Russia in 2021

Pandemic of coronavirus influenced all spheres of business, including restaurants and cafes. The last one suffers losses more than the others. Despite this fact, the average daily turnover of the industry will grow by about 6%.   Restaurant trends are changing rapidly, especially due to the introduction of quarantine measures. If earlier delivery from the restaurant was not very popular, now most of the revenue is accounted for by orders for delivery and with yourself.   But what happen to restaurant business in Russia in 2021? Read our article to know all details.   Delivery and takeaway food   Delivery of food from a restaurant is the most important and relevant trend of recent years, which will only increase in 2021 due to quarantine restrictions. Especially if you are planning to open a sushi bar or pizzeria, this option is just a « musthave ». Without it, it will be extremely difficult to compete and, accordingly, quickly reach a payback. And the use of an automation system for a sushi bar or pizzeria with an integrated delivery module will be a significant plus when launching this option in an institution.   In addition to delivery from ordinary establishments, the number of orders from « virtual » restaurants that do not accept offline guests and prepare exclusively for delivery is growing. One of the new ideas on the market is « hubs » for virtual establishments: kitchens of different restaurants under one roof, between which autonomous cars run, picking up orders and delivering them to customers. This reduces the costs of establishments and makes delivery more accessible to visitors.   Casual segment and healthy nutrition   Fast-casual restaurants are opening more and more, a popular format for those who like healthy food, but do not like to wait long. In such establishments, guests receive food that is close in quality to expensive restaurants for little money, and the service here is slightly better than in fast food.   Franchises   More establishments opened under the franchise. Novice entrepreneurs do not want to risk their project, so starting a business on a successful and stable model looks much more tempting, which is confirmed by the statistics of open catering establishments.   Monoproduct   There are fewer universal restaurants « sushi-pizza-hookah-karaoke ». Guests increasingly prefer more narrowly focused cafes, pizzerias or hookah bars to such establishments — places where their favorite dishes are really delicious.   Fewer and fewer people are willing to settle for average quality in such supermarket restaurants, often for the same money as in cozy, atmospheric establishments. Hence the conclusion that it is worth focusing on single products: burgers, pizzerias, etc.   Pastries and sweets   More bakeries and pastry shops. Fresh pastries are in demand all year round, and you can place such establishments both in residential areas and on central streets with high traffic.   Craft drinks and dishes   An interesting and fresh trend of « crafting » in everything: dishes, glasses and drinks. This is not only a fashionable phenomenon, but also a creative approach…

Festive opening of cosmetics store « Ulybka radugi » in Perm

We have hundreds of projects of opening retail outlets. We are always happy to receive new tasks from regular customers, and this time we will tell you about the opening of a new store « Ulybka radugi », which took place in April this year.   Read more in the article!   Goals and objectives   Our goal was to prepare the outlet for the festive opening, including:   1. Conducting master classes on make-up 2. Festive decoration of shop windows and facade 3. Recruitment and training of promotional personnel   Next, we will tell you in detail about the preparation of festive event to the opening.   Realization   First of all, we needed to prepare the point for the reception of the first buyers. In order to attract people’s attention, we decorated the entrance along the perimeter with balloons in the color of the « Rainbow Smiles » logo. Bright balls of all seven colors of the rainbow became a great addition to the interior and created a festive mood.   We have trained promo models. From April 22 to 24, the girls announced the event and distributed advertising leaflets in the hall of the shopping center. The dress code was observed – the promo models were dressed in spring dresses and suits.   The results were analyzed and sent to the client in the format of a summary report and a photo report for each day of the promotion.   On April 24 and 25, makeup workshops were held with a guest makeup artist. Everyone could watch the makeup process, ask the makeup artist questions and get useful recommendations.   Results   The opening of a store is always a holiday for both the company and customers, as well as a wonderful occasion to organize a promotional event in honor of this. In the case of a brand that sells cosmetics and household products, a make-up master class turned out to be the best solution for attracting attention.   We were able to attract the attention of potential customers to the new outlet and increased traffic. Sales growth was noted!   The client was satisfied with the preparation and results of the campaign, and the promo models and the staff of our agency received the highest assessment of the quality of work.   Conclusion   Marketing agency « CLEVER marketing » – federal retailers throughout Russia trust us to organize and conduct events and promotions. We will take care of all issues related to the design of the store, merchandising, search for promotional staff and entertainment activities for customers. All together will help you achieve the desired goal in the form of increased sales!…

Premium product market in Russia

Economic crisis due to the coronavirus pandemic affected the business in Russia. But today the market is coming back to life. The revival is modest, but noticeable, and it will continue to grow. Moreover, 85% of experts expect the luxury market to grow in the next three years.   In Russia, as nowhere else, the premium class is such a specific category that this very concept is interpreted somewhat differently here than in Europe, where it came from. Why?   Firstly, the historical development of our country, which has been behind the « Iron Curtain » for a long time, played a big role. Secondly, the mentality of the Russian person forms a kind of perception of the premium class.   Despite the fact that the level of general well-being of the population is noticeably increasing, in Russia the stratum of well-off people makes up a fairly small percentage of the total population of the country. And those who make up this small percentage are different from rich people in other countries.   What is the luxury market in Russia   When we say « premium », of course, we mean success, well-being, quality. Taking into account this connotation, a program for promoting premium brands is being formed. But for the Russian consumer, such an aspect as the recognition of premium is also important to emphasize their solvency in a certain environment.   And if the mass market segment is quite simple to model, then everything is different in the premium category. It, in turn, is divided into narrower ones. The affordable segment of the premium class market includes perfumes branded by well-known haute couture companies, alcohol, pret-a-porter clothing. In terms of the use of marketing and commercial promotion models, this segment is similar to the mass market.   But there is still a premium segment of the market that is inaccessible to a wide category of the population — this is exclusive real estate, author’s jewelry, antiques, means of transportation (cars, yachts, air transport, etc.). There is a big difference between these two segments, which in the second case further complicates the promotion of products.   Particularities of promotion of luxury brands   The main difference between the promotion of premium brands is a higher price positioning, which forms a number of specific requirements. It should be borne in mind that often the premium audience makes purchases on the principle of « just to be more expensive ». This is a desire to demonstrate something to yourself and others. However, in addition to the high price, the premium brand should be radically different from others visually and in quality. Just the latter is sometimes forgotten, focusing on packaging, positioning, and pricing policy. The problem of fakes has a negative impact on the brand’s image as a whole. Distrust of the brand is formed, which does not contribute to sales growth at all.   As a result, many people get the impression that the premium class is just a bright outer shell, behind which a low-quality…